How to choose categories in Yandex mandatory autotargeting

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To increase the efficiency of mandatory autotargeting in Yandex Direct, you need to correctly specify categories, adapting the strategy to specific products or services. It is worth starting with the category "Target queries", where there is less chance of encountering irrelevant traffic, especially if you carefully selected negative words. Keep in mind that the category "Narrow queries" can throw up queries with additional characteristics, which is not always beneficial.
Formula for calculating CTR
When managing brand and competitor queries, decide whether to include them in autotargeting based on the presence of specific campaigns. Carefully test and analyze different categories, adapting approaches and avoiding broad categories to prevent unwanted clicks and optimize budget. Remember that the effectiveness of mandatory autotargeting is the result of not just choosing categories, but also constant optimization, analysis, and adjustment of settings.
How to improve your advertising results by monitoring lead quality and using automated strategies
Mandatory autotargeting in Yandex Direct is not a cause for concern senegal consumer email list if you approach its use wisely. It is important to monitor the quality of applications, especially when autostrategies are used, where rates are set automatically. In this context, Andata Optimizer can simplify and speed up the process, providing opportunities for detailed analysis of requests and effective minus, helping to exclude irrelevant traffic.

Mandatory autotargeting is not so scary when it comes to a launched auto-strategy with payment for conversions, however, it is important to constantly monitor the quality of the leads coming from them. If an influx of low-quality leads is detected, it is advisable to set up accounting of applications from CRM, call tracking systems in analytics and transfer this data to Yandex.Direct as conversions. In addition, it is worth focusing on a more subtle choice of target action, i.e. on microconversions (specific user actions on the site).

This is confirmed by a case in which, after integration with Andata Optimizer, one of the users set it up to improve results in YAN, focusing on microconversion - viewing at least six product cards. This strategy allowed not only to increase target traffic at an affordable price per conversion, but also to improve the overall effectiveness of the campaign. Focusing on such specific user actions turned out to be more profitable, since it attracted an engaged audience prepared to buy. This approach helps to quickly optimize campaigns, especially when the main goal is too rare or complex for the algorithm to quickly learn.
Read more here: "Case: How to increase the number of conversions for a YAN campaign"Read the article
Andata Optimizer allows you to integrate this data for more precise adjustment of advertising campaigns using the "Digital Passport" technology. Optimization by compound goals that correspond to the behavior of the target audience helps to improve the quality of traffic and the effectiveness of ads. Andata Optimizer, with its advanced analytics and optimization tools, provides support in setting up such complex strategies, making the process of campaign management more efficient and less expensive.