Review of contextual advertising automation services
Posted: Wed Jan 29, 2025 8:53 am
Andata is a platform for marketing automation by collecting and managing customer data ( CDP + DMP ). The main goal of the platform is to reduce the cost of conversions and increase their number.
Advantages
Digital user passport. A unique identification technology that allows you to create more accurate and detailed reports on user behavior when changing devices and browsers, as well as after deleting cookies.
Conversion Optimization. The platform helps achieve target metrics for conversion cost and volume using Big Data and deep machine learning ( DML ) technologies.
Smart automation. The system automatically makes decisions based on data and changes advertising campaign settings to optimal ones every hour, reducing routine work for marketers and helping to focus on strategic tasks and KPIs.
Andata allows you to automate and optimize many processes in turkey consumer email list​ advertising campaigns, freeing marketers from routine tasks and giving them the opportunity to focus on strategic aspects.
Possibilities
Bid management. Automatically adjust bids in real time based on analytics. The platform allows you to select targets for optimization at different stages of the sales funnel, which helps you achieve better results.
Minus sites. YAN Optimizer automatically excludes ineffective sites and manages budgets, which allows you to use advertising resources more efficiently.
Track key user actions such as registrations, logins, purchases and carts using Tag Manager's powerful event-based markup model .
All statistics on display locations in one place. End-to-end analytics across all advertising platforms. All changes made by the platform can be tracked both in the Yandex Direct interface and through technical logs.
Working with product feeds. The platform can work with product feeds, but the quality and detail of the feed play a key role.
Support for EPK in Yandex Direct. The platform supports work with Yandex unified performance campaigns. It is recommended to separate campaigns into search and YAN for better optimization.
Check out the case studies to see details about the real results of using the Andata platform.
The platform continues to evolve, integrating new features and improving algorithms to achieve maximum efficiency of advertising campaigns. You can learn more about the company, product releases and everything related to the service in the "News" section .
Price
New users can evaluate Andat's capabilities for free immediately after registration . Current rates can be found here .
"Pitfalls"
Users have access to a wide range of tools that allow for fine-tuning of dashboards. Andata is a self-service platform, so it may take some time to learn how to use all the system's capabilities.
Additional services
High level of support and consultation, training, data analysis and assistance in building visualizations.
Aori
Aori is a contextual advertising automation platform that uses Single Keyword Ad Groups (SKAG) to optimize advertising campaigns. It supports integrations with Google Ads*, Microsoft Advertising* and Facebook Ads*.
Advantages
Digital user passport. A unique identification technology that allows you to create more accurate and detailed reports on user behavior when changing devices and browsers, as well as after deleting cookies.
Conversion Optimization. The platform helps achieve target metrics for conversion cost and volume using Big Data and deep machine learning ( DML ) technologies.
Smart automation. The system automatically makes decisions based on data and changes advertising campaign settings to optimal ones every hour, reducing routine work for marketers and helping to focus on strategic tasks and KPIs.
Andata allows you to automate and optimize many processes in turkey consumer email list​ advertising campaigns, freeing marketers from routine tasks and giving them the opportunity to focus on strategic aspects.
Possibilities
Bid management. Automatically adjust bids in real time based on analytics. The platform allows you to select targets for optimization at different stages of the sales funnel, which helps you achieve better results.
Minus sites. YAN Optimizer automatically excludes ineffective sites and manages budgets, which allows you to use advertising resources more efficiently.
Track key user actions such as registrations, logins, purchases and carts using Tag Manager's powerful event-based markup model .
All statistics on display locations in one place. End-to-end analytics across all advertising platforms. All changes made by the platform can be tracked both in the Yandex Direct interface and through technical logs.
Working with product feeds. The platform can work with product feeds, but the quality and detail of the feed play a key role.
Support for EPK in Yandex Direct. The platform supports work with Yandex unified performance campaigns. It is recommended to separate campaigns into search and YAN for better optimization.
Check out the case studies to see details about the real results of using the Andata platform.
The platform continues to evolve, integrating new features and improving algorithms to achieve maximum efficiency of advertising campaigns. You can learn more about the company, product releases and everything related to the service in the "News" section .
Price
New users can evaluate Andat's capabilities for free immediately after registration . Current rates can be found here .
"Pitfalls"
Users have access to a wide range of tools that allow for fine-tuning of dashboards. Andata is a self-service platform, so it may take some time to learn how to use all the system's capabilities.
Additional services
High level of support and consultation, training, data analysis and assistance in building visualizations.
Aori
Aori is a contextual advertising automation platform that uses Single Keyword Ad Groups (SKAG) to optimize advertising campaigns. It supports integrations with Google Ads*, Microsoft Advertising* and Facebook Ads*.