Organize the necessary personnel and systems to implement the measures

moniya12 · Post by **moniya12** » Wed Jan 29, 2025 9:18 am

To realize tourism policies, it is essential to have the right personnel and systems in place. For example, when attending events such as travel marts and travel fairs targeting travel agencies and tourism associations, tasks such as event participation procedures and arranging and securing transportation will arise.

4.5 Measuring the effectiveness of the measures after their completion

After implementing the measures, measure their effectiveness using the indicators you selected in advance. By measuring effectiveness correctly, you can verify and determine whether each measure was effective. For measures that do not produce results, make improvements or devise different measures.

5. Issues in Measuring the Effectiveness of Tourism Policies

There are many different types of tourism policies implemented by ukraine consumer email list local governments, and a wide variety of methods for measuring their effectiveness. This chapter explains the challenges involved in measuring effectiveness.

5.1 There is a shortage of manpower

In each local government, the working population is decreasing due to the declining birthrate and aging population. As a result, the number of staff working on tourism policies is expected to continue to decrease. There are an increasing number of cases where even if they want to implement tourism policies that require manpower, they are unable to do so due to a lack of manpower.

5.2 Lack of analytical knowledge makes data collection difficult

Among the measures to measure the effectiveness of tourism policies, there are some that cover a wide range of areas and require a wide range of knowledge, such as access analysis and online and SNS advertising analysis. In addition to the labor shortage, many local governments have few or no staff with specialized analytical skills.

There are only a limited number of local government employees who have the analytical skills to use tools such as GA4 and Search Console to analyze ad delivery and access numbers across multiple media. Data collection is a major challenge for many local governments.