Podcast statistics in France: is this the end of a trend?
Posted: Thu Dec 05, 2024 8:18 am
According to a study, the number of new podcasts released in France has dropped by 32% year-on-year. Is this a crisis in the podcast market? Podhash.com publishes the latest statistics on this subject.
Summary
A significant drop in 2022
Many media outlets have already announced the end of the podcast fad. Indeed, the 32% drop in the number of new podcasts created in France (according to data from podhash.com) is worrying, but is this really the end of this medium? So let's look at the other statistics.
The analysis conducted shows that at the time of writing, buy bulgaria telemarketing data approximately 81,000 French-language podcasts are available for public streaming. We include in this group podcasts that have published at least two episodes. Podcasts with only one episode are considered tests.
Within the framework of these podcasts, there are nearly 14,000 active titles.
Podcasts that have aired at least one episode in the last three months. Data collected on podhash.com also shows a great thematic diversity of podcasts broadcast in France.
On our platform, we distinguish more than 100 categories of podcasts, ranging from shows dedicated to sports that are not very popular in France, such as baseball or swimming, to a series of business and industry shows, up to one of the most listened to categories in France, that is, crime podcasts – says Wojciech Gilewski, CEO of Podhash.
As you can see, the thematic spectrum of podcasts is very wide and represents a huge marketing potential. Podcasts also differ in their reach and impact on listeners.
Summary
A significant drop in 2022
Many media outlets have already announced the end of the podcast fad. Indeed, the 32% drop in the number of new podcasts created in France (according to data from podhash.com) is worrying, but is this really the end of this medium? So let's look at the other statistics.
The analysis conducted shows that at the time of writing, buy bulgaria telemarketing data approximately 81,000 French-language podcasts are available for public streaming. We include in this group podcasts that have published at least two episodes. Podcasts with only one episode are considered tests.
Within the framework of these podcasts, there are nearly 14,000 active titles.
Podcasts that have aired at least one episode in the last three months. Data collected on podhash.com also shows a great thematic diversity of podcasts broadcast in France.
On our platform, we distinguish more than 100 categories of podcasts, ranging from shows dedicated to sports that are not very popular in France, such as baseball or swimming, to a series of business and industry shows, up to one of the most listened to categories in France, that is, crime podcasts – says Wojciech Gilewski, CEO of Podhash.
As you can see, the thematic spectrum of podcasts is very wide and represents a huge marketing potential. Podcasts also differ in their reach and impact on listeners.