Why migrate?
So first of all, we would like to look at the motives of your boss who is taking you away from your daily marketing work to burden you with administrative problems. What are the motives for this and why could the decision to migrate be the right one?
Basically, it is always important to use the optimal system that is best suited to the current circumstances. A change can be a good and important step. Sticking to the status quo always brings with it the risk that the company's growth potential will be jeopardized in the long term . Smooth processes are only possible with a high-performance system that can be optimally adapted to your company.
Of course, the change always means a period lebanon whatsapp data of adjustment and familiarization. Ideally, however, it can be seen right from the start that the effort will be less in the long term and will offer greater added value than continuing to use the old system. In such a case, a migration is the right step and can be seen as an investment in the future . But what are other immediate and long-term advantages of a migration strategy in marketing?
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A marketing migration means an investment of time, financial resources, manpower and nerves. So much for the immediate disadvantages. On the advantages side, however, there are also a number of aspects that should not be ignored.
Marketing-sales alignment: It is preached over and over again these days, and we are no exception: the alignment between marketing and sales is a critical success criterion in modern companies and is no longer just a "nice to have". Better tools and more integrated platforms for cross-departmental collaboration can provide the decisive boost to take the company's productivity to a new level. HubSpot is an ideal example of a high-performance alignment tool: employees from all departments work together on an integrated platform and use common tools. This minimizes information loss.