What are the advantages and disadvantages?
Posted: Sun Feb 02, 2025 5:59 am
Advertising companies claim that these opt-ins, with their suggestive wording, would lead to users increasingly refusing permission for tracking. In addition, consumers themselves would suffer because the ban on tracking would mean that they would only be shown less relevant advertising and their decision could only be revised deep within the settings of Apple devices. According to the media industry, the changes and the resulting decline in advertising revenue for app developers will soon mean that many apps will be subject to a fee . The assumption is also reinforced that consumers will only be shown less relevant and less suitable advertising in the future because it cannot be tailored to the consumer through tracking. The result: advertising is increasingly perceived as annoying because advertisers cannot tailor it to the individual user. This further strengthens Apple's goal of putting an end to tracking once and for all. The fact that the opt-in does not apply to Apple's own apps in particular has met with massive criticism and has resulted in the technology company being accused of market abuse. The manufacturer points out that its own apps do not use this type of tracking at all.
Apps that are primarily financed through panama whatsapp data advertising are particularly affected by the change. In many cases, there are fears that there will either be significantly fewer apps to choose from in the future or that app purchases and subscriptions will be introduced as an alternative way to finance the apps. This is shaking up the mobile and digital advertising industry, which has increasingly relied on various freemium models in recent years.
In the future, personalized advertising will be almost impossible on Apple devices without the user's authorization. Facebook, as a central acquisition and remarketing channel, is particularly affected by the update. The advertising giant is facing long-term profit losses in the billions. There is still no way to bypass the tracking permission, as Apple has made it clear that any attempts to track iOS users' data in any other way are explicitly undesirable and will not be accepted during app testing.
Apps that are primarily financed through panama whatsapp data advertising are particularly affected by the change. In many cases, there are fears that there will either be significantly fewer apps to choose from in the future or that app purchases and subscriptions will be introduced as an alternative way to finance the apps. This is shaking up the mobile and digital advertising industry, which has increasingly relied on various freemium models in recent years.
In the future, personalized advertising will be almost impossible on Apple devices without the user's authorization. Facebook, as a central acquisition and remarketing channel, is particularly affected by the update. The advertising giant is facing long-term profit losses in the billions. There is still no way to bypass the tracking permission, as Apple has made it clear that any attempts to track iOS users' data in any other way are explicitly undesirable and will not be accepted during app testing.