A common business saying is that the customer is always right.
And we've all heard stories of companies and employees going to ridiculous lengths to meet customer needs.
But what if the customer is NOT always right? Are there times when it is better to tell the customer that they are wrong?
Yeah!
In fact, treating customers as if they are always right can be detrimental list of ghana whatsapp phone numbers to your business. It can lower employee morale, use up vital resources, and even hurt your best customers.
If you always agree with the customer, even when he is wrong, what you are doing is creating a monster.
It's like when you have a child and you always give him what he asks for and wants, whether he has earned it or not. Well, exactly the same, that client who is pleased every time he speaks will sooner or later leave you because there will come a time when you will not be able to meet his demands.
The customer is NOT always right
7 Reasons Why the Customer is NOT Always Right
We want to share with you 7 reasons why we know that your clients are NOT always right (and neither are ours):
Reason #1: Because you have limited resources
You and your employees have limited resources.
You have limited time, money, energy, and even patience. The ugly truth is that there are some customers who will never be satisfied, no matter how far you go to accommodate their WHIMS. No matter how much time you put into them, these customers will still be unhappy with everything you provide.
If you have done everything you can to address your issues, you should not feel guilty about moving on. In fact, it is your responsibility to move on.
Your business doesn't exist just for that customer.
You also serve the needs of hundreds of other customers, and you support your employees, too. Realistically, it's irresponsible to continue pouring ourselves into one customer at the expense of other people.
Reason #2: They make your employees miserable
There will always be unpleasant, abrasive, and grumpy customers, especially if your business serves a large number of people. If you deal with 100 customers per month, there's a good chance that ten of them have woken up on the wrong foot.
But if you tell your employees to treat customers as if they are always right, you will make them miserable. It is important to make it clear to customers that you will never allow them to abuse your employees. It is true that customers are important, but your employees are even more important.
Yes, occasionally your employees may mistreat a customer. But the solution is not to declare that the customer is always right. The solution is to support your employees with appropriate training.
And the more you support your employees, the better customer service they'll provide to other customers.
As a general rule, unhappy employees provide poor customer service, while happy employees are more than willing to go the extra mile.
Customers are NOT always right
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