The Importance of Segmentation in Email Marketing

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As an omnichannel automation platform, our service has first-hand access to all innovations and trends of the marketing world and this exclusivity is reflected on its blog.We publish posts twice a week, and they include featured articles, case studies, interview and expert opinion on various marketing topics: email design, contact base segmentation,AI in email, personalized recommendations, deliverability, sender reputation, campaign frequency, etc. Apart from topics on email, our Blog also covers other communication channels like SMS, Web Push and Mob Push, as well as other topics that can contribute to your marketing success: website recommendations, user-friendly pop-ups, best CRM systems, effective landing pages, etc.

Interesting to read:Main Email Trends : Design & ContentGamification argentina phone number library in Digital Marketing: Latest Solutions & ExamplesTop YouTube Marketing Channels to Follow in Trending in Email Design: Photography LitmusBest internet marketing blogsLitmus BlogAside from general articles on marketing, from deliverability to customer retention, Litmus Blog features numerous recordings of their original events, like webinars, conferences, Q&A. Each recording is usually supported by a video (for those who have time to spend on a long watch) and the event takeaways (for those who need to quickly scan through main covered issues).



What I like about Litmus Blog is that you can filter articles by contributor, which is essential for the platform with as many in-house and guest writers. I have my personal favorites whose expertise I trust and prefer to watch over their posts rather than to follow the whole blog.Interesting to read:The Ultimate Guide to Dark Mode for Email MarketersHow to Interpret Email Analytics to Inform Your Strategy: Webinar Recording Q&A Campaign MonitorE marketing blogCampaign Monitor BlogOver the last years, Campaign Monitor Blog has turned from a pure email marketing blog into a resource on the marketing culture in general.