2025 Marketing Calendar - A Complete Guide to Holiday Marketing
Posted: Wed Feb 12, 2025 5:30 am
The 2025 festival season offers a plethora of marketing opportunities. Brands can combine each major festival and carefully design promotional activities to attract consumers. The following will introduce specific marketing techniques in detail, and provide specific operational suggestions and success cases for key festivals of each month to help marketers develop more influential marketing strategies.
1. January: Spring Festival and New Year sales
2. February: Valentine’s Day and Lantern Festival Marketing
3. March: International Women’s Day and White Day Marketing
April and May: Mother’s Day Marketing
May and June: Dragon Boat Festival and graduation season marketing
June and August: Chinese Valentine’s Day and Father’s Day marketing
July, September: Mid-Autumn Festival and Teachers’ Day marketing
August, November: Double 11 Shopping Festival Marketing
9. December: Christmas and New Year's Eve Marketing
10. Brand strategy and successful case studies
11. Adding 2025 holidays and exhibition schedules
List of 2025 holidays
2025 Exhibition Schedule at a Glance
12. Summary
1. January: Spring Festival and New Year sales
Key dates : New Year's Day (1/1), Lunar New Year (1/29-2/4)
New Year’s Day and Lunar New Year are traditionally peak doctor database shopping periods. Brands should plan ahead and combine online and offline activities to comprehensively enhance consumer engagement. On New Year’s Day, you can launch a “New Year, New Hope” campaign, using discount coupons and member-exclusive events to boost sales. The Lunar New Year is the golden period for New Year sales promotions. Brands can combine emotional factors such as family reunions and returning home for shopping to launch targeted marketing activities.
Marketing activity suggestions
1. New Year street promotion: launch limited-edition New Year product packages, such as food, New Year gift boxes, etc., with "New Year discount codes" to stimulate consumers to buy early.
2. Social media activities and content marketing: Using themes such as “Best family photo” or “Most memorable family moments during the Spring Festival”, invite users to share stories or photos on social media platforms to increase interaction. Combine with raffles or discount coupons to attract consumers to participate.
3. Cross-platform cooperation: Brands can cooperate with other platforms to launch co-branded New Year gift boxes. For example, supermarkets can cooperate with home appliance brands to create a unique package of "New Year dishes + home appliances" to increase sales.
Example :
PX Mart’s “New Year Goods Street” event attracts a large number of customers every year. Its carefully designed promotional strategy combines physical stores and online stores, uses social media to launch the "New Year Goodies Challenge", encourages consumers to share their shopping experiences, and combines limited-time discounts to successfully push the popularity of the event to social platforms and increase brand exposure.
1. January: Spring Festival and New Year sales
2. February: Valentine’s Day and Lantern Festival Marketing
3. March: International Women’s Day and White Day Marketing
April and May: Mother’s Day Marketing
May and June: Dragon Boat Festival and graduation season marketing
June and August: Chinese Valentine’s Day and Father’s Day marketing
July, September: Mid-Autumn Festival and Teachers’ Day marketing
August, November: Double 11 Shopping Festival Marketing
9. December: Christmas and New Year's Eve Marketing
10. Brand strategy and successful case studies
11. Adding 2025 holidays and exhibition schedules
List of 2025 holidays
2025 Exhibition Schedule at a Glance
12. Summary
1. January: Spring Festival and New Year sales
Key dates : New Year's Day (1/1), Lunar New Year (1/29-2/4)
New Year’s Day and Lunar New Year are traditionally peak doctor database shopping periods. Brands should plan ahead and combine online and offline activities to comprehensively enhance consumer engagement. On New Year’s Day, you can launch a “New Year, New Hope” campaign, using discount coupons and member-exclusive events to boost sales. The Lunar New Year is the golden period for New Year sales promotions. Brands can combine emotional factors such as family reunions and returning home for shopping to launch targeted marketing activities.
Marketing activity suggestions
1. New Year street promotion: launch limited-edition New Year product packages, such as food, New Year gift boxes, etc., with "New Year discount codes" to stimulate consumers to buy early.
2. Social media activities and content marketing: Using themes such as “Best family photo” or “Most memorable family moments during the Spring Festival”, invite users to share stories or photos on social media platforms to increase interaction. Combine with raffles or discount coupons to attract consumers to participate.
3. Cross-platform cooperation: Brands can cooperate with other platforms to launch co-branded New Year gift boxes. For example, supermarkets can cooperate with home appliance brands to create a unique package of "New Year dishes + home appliances" to increase sales.
Example :
PX Mart’s “New Year Goods Street” event attracts a large number of customers every year. Its carefully designed promotional strategy combines physical stores and online stores, uses social media to launch the "New Year Goodies Challenge", encourages consumers to share their shopping experiences, and combines limited-time discounts to successfully push the popularity of the event to social platforms and increase brand exposure.