Klaviyo shares that segmenting is key to success

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Talking Shop: Email Marketing Best Practices with Klaviyo

Email marketing is one of the best ways to create personalized communications with customers. Learn 7 best practices from the experts at Klaviyo.

The Smile.io Blog Gabrielle Policella




with email marketing. “Email segments are a group of email subscribers defined by a set of conditions, like location or how recently they’ve clicked on an email. By segmenting your emails in your marketing platform, you can create personalized content that’s more likely to resonate with your entire audience – as well as grow your revenue,” Klaviyo tells us.

3. Reviews.io
Reviews are a key foundation to showing potential customers why to shop with you over chile phone number list a competitor. Reviews act as social proof and help potential customers build trust in the ecommerce brand. Reviews.io helps Shopify brands collect text reviews, video reviews, and UGC (user-generated content) within minutes. Reviews.io works across all industries and helps merchants display reviews next to their Google Ads and shopping listings.

When shoppers see positive reviews from other buyers, they are more likely to feel confident about making a purchase. According to insights, 88% of consumers trust online reviews as much as personal recommendations.

graphic of a quote on the reviews.io and smile.io integration
Reviews build trust, increase sales, and provide valuable insights for improvement
“Reviews play a crucial role in the success of ecommerce brands,” shares the team at Reviews.io. “Positive reviews can significantly impact a brand’s bottom line. When showcasing customer feedback, ecommerce brands can attract more shoppers and ultimately drive more sales.”