Create a conversion action
Posted: Wed Feb 12, 2025 6:30 am
Tag configuration
If you click on the blank space in the tag settings, "Select tag type" will be displayed.
Here you will be presented with many options, such as the type of tag, what advertising medium, or what system of tags you want to use, so simply select the appropriate option from these.
This time, I would like to explain using Google conversion tags as an example.
Therefore, as your Google conversion tag, select the tag "Google Ads Conversion Tracking . "
This will take you to the Google Ads conversion tracking screen, where you will need to enter the conversion ID and conversion label .
To do this, go to the Google Ads admin screen and select "Conversions" under "Tools and Settings" at the top and click on it.
Click through to your conversions and then click on the blue “New conversion action” in the top left.
Once you select a website, you will be asked to enter the website domain, so enter the website in question and scan it .
Here, your website is scanned to determine if it is ready to measure conversions.
Once the scan is complete, you will be shown a screen asking you to enter the URL of the site you want to track conversions.
This time, we will enter "test" and proceed.
Then scroll down and click "+ Add manual conversion action" at the bottom left of "Create a manual conversion action with code."
This will take you to a screen called "Conversion china telegram data Action Details," where you can create your conversion action.
First, we will set "optimization of goals and actions."
You choose a category to optimize your goals and actions.
The sales category is
purchase
add to cart
Start the payment process
Subscriptions
Sales lead categories include:
contact address
Lead form submission
reservation
application
Request a quote
So, from these, choose the one that is closest to the user's behavior at the time of conversion .
If you want to purchase an item, please select "Purchase", "Add to Cart", "Start Checkout" or "Subscription". If you want people to register their email address or LINE, simply select "Apply".
As an example, I will select "Apply" and proceed.
Next, set the conversion name. Here you enter a name for the conversion, such as "Email address registration completed," "LINE registration completed," or "XX product purchase completed."
You can give this conversion a name that is easy to understand for management purposes.
Next, set the "value".
Assign the same value to every conversion
Assign a different value to each conversion
No value is used for this conversion action (not recommended)
You will be asked to choose from the following options, but you should select "Assign the same value to all conversions."
Then, a section will appear where you can enter an amount. What you enter here is how much you want a conversion to be worth .
For example, if you are asking people to purchase a product, you can simply enter the price of the product. However, if you are instead asking people to register their email address, then you should work backwards from your sales to roughly estimate how much each registered email address is worth.
For example, in this case, we will set each inquiry to be worth 10,000 yen.
If you click on the blank space in the tag settings, "Select tag type" will be displayed.
Here you will be presented with many options, such as the type of tag, what advertising medium, or what system of tags you want to use, so simply select the appropriate option from these.
This time, I would like to explain using Google conversion tags as an example.
Therefore, as your Google conversion tag, select the tag "Google Ads Conversion Tracking . "
This will take you to the Google Ads conversion tracking screen, where you will need to enter the conversion ID and conversion label .
To do this, go to the Google Ads admin screen and select "Conversions" under "Tools and Settings" at the top and click on it.
Click through to your conversions and then click on the blue “New conversion action” in the top left.
Once you select a website, you will be asked to enter the website domain, so enter the website in question and scan it .
Here, your website is scanned to determine if it is ready to measure conversions.
Once the scan is complete, you will be shown a screen asking you to enter the URL of the site you want to track conversions.
This time, we will enter "test" and proceed.
Then scroll down and click "+ Add manual conversion action" at the bottom left of "Create a manual conversion action with code."
This will take you to a screen called "Conversion china telegram data Action Details," where you can create your conversion action.
First, we will set "optimization of goals and actions."
You choose a category to optimize your goals and actions.
The sales category is
purchase
add to cart
Start the payment process
Subscriptions
Sales lead categories include:
contact address
Lead form submission
reservation
application
Request a quote
So, from these, choose the one that is closest to the user's behavior at the time of conversion .
If you want to purchase an item, please select "Purchase", "Add to Cart", "Start Checkout" or "Subscription". If you want people to register their email address or LINE, simply select "Apply".
As an example, I will select "Apply" and proceed.
Next, set the conversion name. Here you enter a name for the conversion, such as "Email address registration completed," "LINE registration completed," or "XX product purchase completed."
You can give this conversion a name that is easy to understand for management purposes.
Next, set the "value".
Assign the same value to every conversion
Assign a different value to each conversion
No value is used for this conversion action (not recommended)
You will be asked to choose from the following options, but you should select "Assign the same value to all conversions."
Then, a section will appear where you can enter an amount. What you enter here is how much you want a conversion to be worth .
For example, if you are asking people to purchase a product, you can simply enter the price of the product. However, if you are instead asking people to register their email address, then you should work backwards from your sales to roughly estimate how much each registered email address is worth.
For example, in this case, we will set each inquiry to be worth 10,000 yen.