PERCEIVED RISK OF PURCHASE
Posted: Wed Feb 12, 2025 7:07 am
Your product page should include information about every detail in the process, from purchase to use cases. Shipping, returns, warranties—anything that relates to the way you are going to deliver your product and how it should be used or consumed when it arrives should be explained on the page.
Often, purchases are time-sensitive. Your customer needs to know that the product they want to order will arrive in time for that trip, birthday, or special occasion. How much are customers getting in each shipment, and when should they expect it to arrive? How often should they use or consume it for the max benefits? All are important questions to answer.
Conversion tip 101: Persuade your customer with proof that your subscription product will work, and mexico phone number list that it’s backed by authority and community reviews.
Include elements like inspiring testimonials, press, social proof, user-generated content (UGC) from influencers, reviews, warranties, guarantees, and customer-centric shipping and returns policies. Little stories of transformation make a difference: They’re real, they’re believable, and they align with what the person on your page actually wants—another key piece for increasing that emotion.
2. Excite & engage with social proof
You won’t sell anything if your PDP doesn’t build trust. It’s critical when planning your product page that you strategically include proof that backs up your claims.
That proof will make your prospect’s skeptical subconscious say, “I can trust what you’re saying.” You can include social proof, like testimonials; industry proof, like “featured in Outside Magazine,” or a product demonstration.
Often, purchases are time-sensitive. Your customer needs to know that the product they want to order will arrive in time for that trip, birthday, or special occasion. How much are customers getting in each shipment, and when should they expect it to arrive? How often should they use or consume it for the max benefits? All are important questions to answer.
Conversion tip 101: Persuade your customer with proof that your subscription product will work, and mexico phone number list that it’s backed by authority and community reviews.
Include elements like inspiring testimonials, press, social proof, user-generated content (UGC) from influencers, reviews, warranties, guarantees, and customer-centric shipping and returns policies. Little stories of transformation make a difference: They’re real, they’re believable, and they align with what the person on your page actually wants—another key piece for increasing that emotion.
2. Excite & engage with social proof
You won’t sell anything if your PDP doesn’t build trust. It’s critical when planning your product page that you strategically include proof that backs up your claims.
That proof will make your prospect’s skeptical subconscious say, “I can trust what you’re saying.” You can include social proof, like testimonials; industry proof, like “featured in Outside Magazine,” or a product demonstration.