A Black Friday Marketing Strategy in Practice
Posted: Wed Feb 12, 2025 10:10 am
But how do you put all these elements together? What can be a Black Friday marketing strategy that works? Here is a practical example .
This is a strategy divided into five phases, let's look at them together.
First, set a time period dedicated to lead generation. Lead generation is used to intercept and obtain the contact of people potentially interested in your service or product. For this first step, you will need a dedicated landing page or squeeze page (it can also be very, very simple) in which you ask for some data that interests you in exchange for something that can be useful for the person who signs up (a coupon or a discount, for example!).
To get people to the landing page, you can use your social honduras phone number list channels, your website, your blog and, ideally, plan an investment in advertising.
During Black Week, offer contacts obtained through lead generation a special discount, valid only for the week.
For example, you could think of a 30% discount on your products or services or on some of them. Use the sense of scarcity these days to entice people to buy right away.
On Black Friday, offer a bigger discount . 50% could be good. People on this day expect very advantageous offers, make sure they are satisfied.
The weekend after Black Friday, or Black Weekend, decrease the discount again . You could offer 35%, for example.
The last phase is the one dedicated to Cyber Monday . Even on this day, users expect an important offer and for this you could offer them a 40% discount .
This is a strategy divided into five phases, let's look at them together.
First, set a time period dedicated to lead generation. Lead generation is used to intercept and obtain the contact of people potentially interested in your service or product. For this first step, you will need a dedicated landing page or squeeze page (it can also be very, very simple) in which you ask for some data that interests you in exchange for something that can be useful for the person who signs up (a coupon or a discount, for example!).
To get people to the landing page, you can use your social honduras phone number list channels, your website, your blog and, ideally, plan an investment in advertising.
During Black Week, offer contacts obtained through lead generation a special discount, valid only for the week.
For example, you could think of a 30% discount on your products or services or on some of them. Use the sense of scarcity these days to entice people to buy right away.
On Black Friday, offer a bigger discount . 50% could be good. People on this day expect very advantageous offers, make sure they are satisfied.
The weekend after Black Friday, or Black Weekend, decrease the discount again . You could offer 35%, for example.
The last phase is the one dedicated to Cyber Monday . Even on this day, users expect an important offer and for this you could offer them a 40% discount .