Adopt the right page structure to meet the user's needs
Posted: Wed Feb 12, 2025 10:23 am
A tool like Answer the Public can help you broaden your targeted queries and become aware of some of the questions your users are asking.
Similarly, the Topic Research tool gives you all the information you need on dozens of questions your audience is searching for.
semrush topic research
Semrush tools allow you to find lots of topics to cover, and especially the questions your Internet users are asking!
Don't hesitate to use Google Trends to stay up to date with the latest search trends. You can also explore the questions that Internet users are asking at a given moment, especially when a topic is particularly controversial.
For example, Google was able to record a huge number of questions about the coronavirus in the spring of 2020.
confinement google query
Internet users are naturally very sensitive to social issues: do not switzerland telegram data hesitate to answer their questions, provided that your website is legitimate for this.
Last but not least : the tool to determine what questions your Internet users are asking remains the People Also Ask block itself. The questions found there correspond to actual searches and not to Google estimates. Take inspiration from these questions, and especially from the content contained there, as a reference answer.
The structure of the page should match what Google is looking for for its People Also Ask. This is a form of optimization in itself: if Google can't find the content it's looking for in the format it wants, it will simply look elsewhere.
Optimizing for PAAs therefore requires creating pre-digested information that is simple and quick to consult. In this sense, the ideal number of words for your content should be between 600 and 800 words.
Similarly, the Topic Research tool gives you all the information you need on dozens of questions your audience is searching for.
semrush topic research
Semrush tools allow you to find lots of topics to cover, and especially the questions your Internet users are asking!
Don't hesitate to use Google Trends to stay up to date with the latest search trends. You can also explore the questions that Internet users are asking at a given moment, especially when a topic is particularly controversial.
For example, Google was able to record a huge number of questions about the coronavirus in the spring of 2020.
confinement google query
Internet users are naturally very sensitive to social issues: do not switzerland telegram data hesitate to answer their questions, provided that your website is legitimate for this.
Last but not least : the tool to determine what questions your Internet users are asking remains the People Also Ask block itself. The questions found there correspond to actual searches and not to Google estimates. Take inspiration from these questions, and especially from the content contained there, as a reference answer.
The structure of the page should match what Google is looking for for its People Also Ask. This is a form of optimization in itself: if Google can't find the content it's looking for in the format it wants, it will simply look elsewhere.
Optimizing for PAAs therefore requires creating pre-digested information that is simple and quick to consult. In this sense, the ideal number of words for your content should be between 600 and 800 words.