Think in terms of topics, not keywords
Posted: Thu Feb 13, 2025 3:24 am
Think about how your customers search for your products and services, and what their search intent is. Then set that as your primary goal.
Wondering how to optimize your content for semantic search to increase your site’s organic visibility? Here are seven things you need to consider:
It's time to stop optimizing for individual keywords and start optimizing for topics.
Is keyword research as we know it dead? Of course not, it just got more complex.
Google understands that searches like "apartment for sale to an individual", " apartment for sale to an individual " "apartment for sale to an individual" mean the same thing. The intent is the same, which means that the spain telegram data content returned for each of the queries should be roughly the same.
At a minimum, it will be the same page of a site that should rank for all of these queries.
In the past, you may have created separate pages to target singular, plural, and other variations of a keyword. But it would be better not to do that in today’s world. Ideally, it would have been better if you had never done that, and as Google has gotten better at understanding semantics, that’s even more the case today.
For example, ranking your page at the top of the SERPs for “home improvement loan” with its search volume of 480 (from SEMrush’s Keyword Overview tool ) should no longer be part of your goals.
In any case, this should not be the only objective.
Wondering how to optimize your content for semantic search to increase your site’s organic visibility? Here are seven things you need to consider:
It's time to stop optimizing for individual keywords and start optimizing for topics.
Is keyword research as we know it dead? Of course not, it just got more complex.
Google understands that searches like "apartment for sale to an individual", " apartment for sale to an individual " "apartment for sale to an individual" mean the same thing. The intent is the same, which means that the spain telegram data content returned for each of the queries should be roughly the same.
At a minimum, it will be the same page of a site that should rank for all of these queries.
In the past, you may have created separate pages to target singular, plural, and other variations of a keyword. But it would be better not to do that in today’s world. Ideally, it would have been better if you had never done that, and as Google has gotten better at understanding semantics, that’s even more the case today.
For example, ranking your page at the top of the SERPs for “home improvement loan” with its search volume of 480 (from SEMrush’s Keyword Overview tool ) should no longer be part of your goals.
In any case, this should not be the only objective.