SEO topic cluster tracking with Google
Posted: Thu Feb 13, 2025 4:35 am
It is an effective way to communicate quickly and effectively on a point without requiring a long commitment from the audience. It allows you to communicate with those with short attention spans, hence its effectiveness on social networks.
It is faster and less resource intensive than long-form content.
It's easier to read and consume, and in many cases, it's easier to apply on mobile.
The disadvantages that are often associated with short content are:
It's harder to cover a topic in depth with short content.
If you're not careful, this type of content can easily russia telegram data become very formal, which in itself can be off-putting to your audience.
Short content is often not sustainable, meaning that interest and performance decline over time.
The Benefits of Long-Form Content
Just as short-form content has its place in a marketer’s toolbox, so too does long-form content.
In fact, it's becoming increasingly common for marketers to directly leverage the creation of this type of content to drive growth.
The advantages are as follows:
It usually ranks higher on search engines if the search query requires detailed results.
This type of content also typically ranks for more keywords because it covers topics in more depth.
Long-form content typically earns more backlinks than short-form content, further increasing page performance and rankings. The 2019 State of Content Marketing report found that pages longer than 3,000 words earned 3.5 times more links than pages with an average length of 901 to 1,200 words.
It is faster and less resource intensive than long-form content.
It's easier to read and consume, and in many cases, it's easier to apply on mobile.
The disadvantages that are often associated with short content are:
It's harder to cover a topic in depth with short content.
If you're not careful, this type of content can easily russia telegram data become very formal, which in itself can be off-putting to your audience.
Short content is often not sustainable, meaning that interest and performance decline over time.
The Benefits of Long-Form Content
Just as short-form content has its place in a marketer’s toolbox, so too does long-form content.
In fact, it's becoming increasingly common for marketers to directly leverage the creation of this type of content to drive growth.
The advantages are as follows:
It usually ranks higher on search engines if the search query requires detailed results.
This type of content also typically ranks for more keywords because it covers topics in more depth.
Long-form content typically earns more backlinks than short-form content, further increasing page performance and rankings. The 2019 State of Content Marketing report found that pages longer than 3,000 words earned 3.5 times more links than pages with an average length of 901 to 1,200 words.