How to Use Podcasting for B2B Lead Generation
Posted: Thu Feb 13, 2025 5:39 am
Tip: Start with simple lead magnets, such as a webinar or white paper. You can find more information about lead magnets in the recording of our webinar from: Step: Lead Management Lead management is the process of how leads in an organization are: qualified, supported, handed over to sales and led to a close. Good lead management organizes the entire process from the first conversion to the close through sales.
Good lead management is a hybrid process with as much automation norway mobile database as necessary and additional manual intervention by a sales development representative (SDR).Good lead management brings marketing and sales together at the same table.Example Lead Management Workflow_takeoff Inbound Marketing Agnetur_Procedure:Meeting with Sales:Analyze existing lead management processesSet definitions (lifecycle, criteria for SQL, deal steps, etc.)Define the marketing/sales interface and make an agreementNew optimized lead management processes outline and then document it in a workflow chartTechnically implement and test new lead management processes in marketing automation / CRMTraining SDR (Sales Development Rep) & onboarding everyone involvedTip: First establish a manual process and then gradually automate it.
You can find out more about lead management in the recording of our webinar from: Step: Aignment Selling (Sales Enablement)The marketing job in inbound marketing is not done with the handover of good leads to sales. Rather, marketing should support sales in order to use content specifically between the deal steps in order to: Shorten leads in the sales process to accompany the sales cycle and close more leads.
Good lead management is a hybrid process with as much automation norway mobile database as necessary and additional manual intervention by a sales development representative (SDR).Good lead management brings marketing and sales together at the same table.Example Lead Management Workflow_takeoff Inbound Marketing Agnetur_Procedure:Meeting with Sales:Analyze existing lead management processesSet definitions (lifecycle, criteria for SQL, deal steps, etc.)Define the marketing/sales interface and make an agreementNew optimized lead management processes outline and then document it in a workflow chartTechnically implement and test new lead management processes in marketing automation / CRMTraining SDR (Sales Development Rep) & onboarding everyone involvedTip: First establish a manual process and then gradually automate it.
You can find out more about lead management in the recording of our webinar from: Step: Aignment Selling (Sales Enablement)The marketing job in inbound marketing is not done with the handover of good leads to sales. Rather, marketing should support sales in order to use content specifically between the deal steps in order to: Shorten leads in the sales process to accompany the sales cycle and close more leads.