Removing: Eliminate content that doesn’t qualify

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Prune Your Content Content pruning is purging your site of obsolete, low-performing content so you can improve your search engine performance. Pruning doesn’t always involve removing pages, as even low-traffic content can still provide search engine optimization (SEO) value, conversions and engagement. That said, you have three options when pruning your content: • Refreshing: Update website content to improve its quality, accuracy or relevance.


• Consolidating: Merging similar or duplicate content into a single, stronger latvia cell phone number list resource. • for refreshing or consolidation. Learn more about each type of content decay fix below. Refresh Blog Content Update website content to keep it fresh, especially for pieces with a short shelf life, like those mentioning specific dates or statistical data.


Freshness is key for relevance, which is what Google and readers want. Updating content can be as simple as changing the date in your title and meta description, or it may involve rewriting the entire article. Focus on improving the value of your content by replacing outdated information with current data. To update website content and boost old content performance: • Check if the information is still accurate and helpful.