Open brainstorming
Posted: Sun Feb 16, 2025 4:19 am
Automated reporting: Focus on showing each team/person metrics they can control.
Dev teams: Technical crawl reports with issues like internal redirects or 404 reports are relevant things they can control. We کرال رپورٹنگ کے لیے DeepCrawl کی طرح ۔
VPs and Directors: Advanced performance reports like M/M and Y/Y traffic and conversions give them a bird’s eye view of the site and the impact of your SEO efforts. Pairing this data with dollar croatia number data will help make your case. This Google Analytics سے سادہ تجزیاتی ڈیٹا، یا ہمارے پسندیدہ BI ٹول جیسے مزید جدید ٹولز شامل کر سکتے ہیں،DOMO , or its competitor Tableau.
Product Owners/Business Units: Keyword-level data and traffic to the specific part of the site that the team works on. An enterprise SEO tool like BrightEdge or Conductor can make it easy to organize these reports.
Pro tip: Include the SEO lead’s email on these reports and encourage questions.
Training
Many marketers still think that SEO is something you sprinkle on at the end of a content project, or “something our IT team handles.” It’s up to you to break those assumptions and educate your team on the idea that SEO is aligned with every marketing channel and department. These trainings can vary greatly, so find out what works for the company you work for/with. We’ve seen success with the following formats: lunch and learns, video recordings for the SEO suites mentioned above, team-specific training that the team controls such as development or content research. While I’d love to say we turned all marketers into great SEOs, that’s rarely the case. What we usually see — and are very happy about when it happens — is an email from a product manager saying, "Hey, we're launching a new product next quarter and you mentioned that it would be good to do keyword research for the new pages. Can you help?"
Share your knowledge and foster program participation. When I started at RDI 2.5 years ago, our SEO program was good, but it was quiet. We had 3 people working on their own projects for clients and weren’t really collaborating with each other. To share ideas between the (very large) SEO team and other teams, we started hosting weekly meetings called “SEO Brainshare.
Dev teams: Technical crawl reports with issues like internal redirects or 404 reports are relevant things they can control. We کرال رپورٹنگ کے لیے DeepCrawl کی طرح ۔
VPs and Directors: Advanced performance reports like M/M and Y/Y traffic and conversions give them a bird’s eye view of the site and the impact of your SEO efforts. Pairing this data with dollar croatia number data will help make your case. This Google Analytics سے سادہ تجزیاتی ڈیٹا، یا ہمارے پسندیدہ BI ٹول جیسے مزید جدید ٹولز شامل کر سکتے ہیں،DOMO , or its competitor Tableau.
Product Owners/Business Units: Keyword-level data and traffic to the specific part of the site that the team works on. An enterprise SEO tool like BrightEdge or Conductor can make it easy to organize these reports.
Pro tip: Include the SEO lead’s email on these reports and encourage questions.
Training
Many marketers still think that SEO is something you sprinkle on at the end of a content project, or “something our IT team handles.” It’s up to you to break those assumptions and educate your team on the idea that SEO is aligned with every marketing channel and department. These trainings can vary greatly, so find out what works for the company you work for/with. We’ve seen success with the following formats: lunch and learns, video recordings for the SEO suites mentioned above, team-specific training that the team controls such as development or content research. While I’d love to say we turned all marketers into great SEOs, that’s rarely the case. What we usually see — and are very happy about when it happens — is an email from a product manager saying, "Hey, we're launching a new product next quarter and you mentioned that it would be good to do keyword research for the new pages. Can you help?"
Share your knowledge and foster program participation. When I started at RDI 2.5 years ago, our SEO program was good, but it was quiet. We had 3 people working on their own projects for clients and weren’t really collaborating with each other. To share ideas between the (very large) SEO team and other teams, we started hosting weekly meetings called “SEO Brainshare.