Table of Contents
Get to know what is Market Segmentation?
Understanding Market Segmentation
Types of Market Segmentation are divided into easy-to-understand sections.
Why Market Segmentation is Important for Online Businesses
Benefits of Market Segmentation
summarize
Get to know what is Market Segmentation?
It is believed that Market Segmentation will be very beneficial to businesses. Market Segmentation is the process of dividing a target market into small groups. These segmentations help companies better understand their target audience by grouping customers who come to buy products or use services. They can be divided into groups based on similar characteristics such as interests, needs, location, demographics, age ranges, and personality traits. These will help businesses create marketing, advertising, and sales strategies and increase the effectiveness of their products.
Related Articles Customer Journey Customer Journey
Understanding Market Segmentation
In general, we can divide the Market Segmentation of different target groups that businesses can use 3 types of criteria to identify different market groups in order to easily create marketing strategies as follows:
Homogeneity is the common desire within a group that is homogeneous.
Distinction is the unique identity from the group, the specialness, the prominence of that group.
Reaction is a similar market response to a purchase or use of a service.
For example, a dietary supplement company with a wide range of products may have a market segment that includes teenagers who want beautiful skin and seniors who want to maintain good health. Because these are different segments, teenagers who want beautiful skin and seniors who want good health respond very differently to advertising. Understanding these different market segments allows a dietary supplement company to market its branding appropriately.
Types of Market Segmentation are divided into easy-to-understand sections.
In the matter of Market Segmentation, we will divide the market into vk database types so that you can easily understand it and can use the information to plan more accurately. Let's understand the different types of market segmentation as follows:
Demographic Segmentation Demographic segmentation divides customer demographics by age, income, gender, nationality, education, and ethnicity to facilitate data analysis. This information can be collected most easily by asking customers directly or by obtaining information through membership applications, etc.
Geographic segmentation, which refers to the different areas where the target group lives. We will group customers by geographic boundaries such as districts, provinces, surrounding areas, etc., assuming that customers in the same area may have similar interests and needs.
Behavioral segmentation, which requires observation by the team based on customer reactions, purchasing processes and decision-making, allows us to group by market interactions to develop more targeted and personalized strategies.
Psychographic segmentation, simply put, is a segmentation based on customer lifestyle, opinions, personal values, aspirations, and interests. The data for this segmentation can be difficult to pinpoint, but it can provide us with very easy results that we can use to create campaigns.
Firmographic Segmentation Firmographic segmentation groups customers based on shared business characteristics, taking into account factors such as company size, status, industry, location, and number of employees.
Learn more Customer analysis Customer analysis
Why Market Segmentation is Important for Online Businesses
Today, marketing requires various strategies to be able to create campaigns that will truly create interest for the target group, and Market Segmentation is one of the most important pieces of information that we can use to plan and analyze the desired target group for businesses to effectively target the desired audience and customize online marketing efforts to be as satisfying as possible. By dividing a large market into small groups, businesses will be able to create campaigns that stand out to that target group more satisfyingly.
Market segmentation can help improve customer satisfaction and ultimately increase sales and revenue. Combining market segmentation with campaign optimization across social platforms or even your website can increase customer loyalty and conversion rates, helping businesses deliver a truly exceptional customer experience.
