When you have traffic coming
Posted: Sun Feb 16, 2025 4:48 am
Feedback loops and metrics reflect how effective your marketing automation strategy is. Whether someone converts, clicks through to your site, ignores the message, flags it as spam, or unsubscribes from your list, that tells you something about how the recipient feels about your message.
When you look at your metrics, you’ll ideally want to see high open rates, click-through rates, and maybe even some forwards, as these are signs that your content is engaging, valuable, and not annoying to czech republic number data contacts. Some unsubscribes and abuse reports are inevitable, especially since many people get confused about the difference between the two. But don’t ignore these metrics just because they’re not what you want to see. A rising number for either could be a sign that your strategy is too aggressive and needs to be reworked.
User flow
While conversion funnels refer to the process taken to convert, user flows refer to the series of pages a person views before taking action.
A to your site from different sources like PPC ads, social media, and email messages, you want to send users to pages that will make it easy for them to take the action you want them to take, whether it's buying something, signing up for a free trial, or joining an email list.
You also need to keep in mind that people often have different needs depending on how they arrive at a page, so you want to do your best to make sure that people are being taken to a page that appeals to them. For example, if someone is taken directly to a product page after searching for a long-tail keyword, that’s fine because they’re clearly looking for something specific and are more likely to be ready to convert. But someone who clicks on a PPC ad and fills out a form on a landing page probably wants more information before making any decisions, so this isn’t the time to give them a hard sell.
When you look at your metrics, you’ll ideally want to see high open rates, click-through rates, and maybe even some forwards, as these are signs that your content is engaging, valuable, and not annoying to czech republic number data contacts. Some unsubscribes and abuse reports are inevitable, especially since many people get confused about the difference between the two. But don’t ignore these metrics just because they’re not what you want to see. A rising number for either could be a sign that your strategy is too aggressive and needs to be reworked.
User flow
While conversion funnels refer to the process taken to convert, user flows refer to the series of pages a person views before taking action.
A to your site from different sources like PPC ads, social media, and email messages, you want to send users to pages that will make it easy for them to take the action you want them to take, whether it's buying something, signing up for a free trial, or joining an email list.
You also need to keep in mind that people often have different needs depending on how they arrive at a page, so you want to do your best to make sure that people are being taken to a page that appeals to them. For example, if someone is taken directly to a product page after searching for a long-tail keyword, that’s fine because they’re clearly looking for something specific and are more likely to be ready to convert. But someone who clicks on a PPC ad and fills out a form on a landing page probably wants more information before making any decisions, so this isn’t the time to give them a hard sell.