Before speculating about their increased resources,

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Interestingly, we also see less trust in team experience in SEO in larger companies. Of the companies with in-house SEO, only 31.67% of large enterprise teams call themselves “leaders” in the SEO space, which in this survey was defined as being part of a broader and critically engaged team within the business. 40% of small business teams called themselves “leaders.” In terms of viewing themselves more positively (leaders, visionaries) or less (SEO pioneers or new SEO teams within their company), we didn’t see a big difference between small and large enterprise in-house SEO teams.



Large enterprise companies should have dominican republic number data resources at their disposal — HR teams to hire the best talent, reliable onboarding practices in place, access to more sophisticated project management tools, and more experience managing teams — which makes these results surprising. Why aren’t large enterprise companies more confident about their SEO skills and experience?

A we made sure to ask our survey respondents about this. Specifically, we asked how much of the monthly budget was allocated to SEO activity — not including the cost of employee salaries, or the overhead costs of keeping the lights on — because that would make it easier for all survey takers to report consistently.



It turns out that 57% of large enterprise companies dedicated more than $10K per month to SEO activity, in contrast to only 24% of small enterprise companies allocating that much budget. 40% of large enterprises have more than $20K dedicated to SEO activity per month, suggesting that SEO is a huge priority for them. And yet, as we saw earlier, they aren’t sold on their team once they reach leadership status.