3. Construction Publishing a great story that engages 3. Construction Publishing a great story that engages
Posted: Sun Feb 16, 2025 6:55 am
You also have to act on what you say, something that many companies and individuals never get around to doing.
The build phase is when you turn your initial ideas into actions and create a company culture based on those principles.
How does your story translate into the experience you offer your employees and how you treat your customers?
How do you back up your promises and empower those associated with your brand?
4. Benefits
This is the final stage of storydoing where you can reap the results of your efforts throughout the other three stages.
If you have truly grown your business and taken it to the next level, you will be able to see evidence of that growth.
Your bottom line will be healthier, your audience will be more engaged , and people will talk about you.
Your customers will genuinely feel like they are part of your company , and they will demonstrate it in ways that contribute to your brand.
Great examples of Storydoing in action
Brands that successfully harness the power of storydoing are easy to spot once you know what you're looking for.
They strive to go beyond cheerful slogans afghanistan phone number list and glossy images . They show their customers that they mean what they say and deliver on their promises.
The following brands are excellent examples.
Jetblue
The entire philosophy behind JetBlue is the desire to “bring humanity back to airlines,” as stated in the company’s branding campaign.
That was more than just a nice promise. It was a quest that the company accomplished beautifully .
JetBlue did this by showing its customers that they were important and providing them with the kind of service that is now scarce or non-existent with other airlines.
JetBlue offers just one class of service and everyone has access to it. Plus, everyone gets a leather seat, satellite TV, and unlimited free snacks.
The build phase is when you turn your initial ideas into actions and create a company culture based on those principles.
How does your story translate into the experience you offer your employees and how you treat your customers?
How do you back up your promises and empower those associated with your brand?
4. Benefits
This is the final stage of storydoing where you can reap the results of your efforts throughout the other three stages.
If you have truly grown your business and taken it to the next level, you will be able to see evidence of that growth.
Your bottom line will be healthier, your audience will be more engaged , and people will talk about you.
Your customers will genuinely feel like they are part of your company , and they will demonstrate it in ways that contribute to your brand.
Great examples of Storydoing in action
Brands that successfully harness the power of storydoing are easy to spot once you know what you're looking for.
They strive to go beyond cheerful slogans afghanistan phone number list and glossy images . They show their customers that they mean what they say and deliver on their promises.
The following brands are excellent examples.
Jetblue
The entire philosophy behind JetBlue is the desire to “bring humanity back to airlines,” as stated in the company’s branding campaign.
That was more than just a nice promise. It was a quest that the company accomplished beautifully .
JetBlue did this by showing its customers that they were important and providing them with the kind of service that is now scarce or non-existent with other airlines.
JetBlue offers just one class of service and everyone has access to it. Plus, everyone gets a leather seat, satellite TV, and unlimited free snacks.