What are the impacts of Flywheel on Inbound Marketing?
Posted: Sun Feb 16, 2025 6:56 am
Due to its close relationship with user experience, Inbound Marketing is constantly evolving. In this context, the following changes have emerged:
1. There is no longer an end point
Without a doubt, this is the great change that the birth of Flywheel brought about in Inbound Marketing strategies.
Previously, the end point was considered to be when a user purchased a certain product or service, since the objective of this methodology was to lead them to that conversion.
Now, Inbound has become a continuous cycle that, in addition to attracting, tries to captivate existing customers by seeking to get them to repurchase with the brand.
2. Proactive and aggressive retention initiatives
As a continuous cycle never ends, Marketing Flywheel is especially concerned with the post-purchase stages.
Therefore, this strategy suggests that there is an uninterrupted and effective interaction with current customers to build loyalty and thus motivate them to buy again.
It can be said that, although the sales funnel principle also serves to build user loyalty, since it makes them approach brands organically, Flywheel Marketing is much more proactive and “aggressive” in consumer loyalty and delight initiatives.
3. Strength is the real opportunity
Previously, getting leads was considered argentina phone number list the main driver of Inbound Marketing strategies.
When a user shares their contact information, it's much easier to reach them and motivate them to make a purchase. That's the traditional approach, isn't it?
However, Marketing Flywheel goes much further. For this strategy, the real difference is generating enough force to turn the wheel that gives life to the business: The wheel of the interaction cycle between the consumer and the brand.
To achieve this, each step supports the other. We attract leads, generate interaction dynamics to engage them and provide them with a memorable experience.
This attracts old and new customers and so on – customers will constantly increase and purchase.
How is it possible to achieve this circular “force”? Precisely, by prioritizing the user experience, because the purchasing power lies with the customer.
Now let's see some practices of this technique!
1. There is no longer an end point
Without a doubt, this is the great change that the birth of Flywheel brought about in Inbound Marketing strategies.
Previously, the end point was considered to be when a user purchased a certain product or service, since the objective of this methodology was to lead them to that conversion.
Now, Inbound has become a continuous cycle that, in addition to attracting, tries to captivate existing customers by seeking to get them to repurchase with the brand.
2. Proactive and aggressive retention initiatives
As a continuous cycle never ends, Marketing Flywheel is especially concerned with the post-purchase stages.
Therefore, this strategy suggests that there is an uninterrupted and effective interaction with current customers to build loyalty and thus motivate them to buy again.
It can be said that, although the sales funnel principle also serves to build user loyalty, since it makes them approach brands organically, Flywheel Marketing is much more proactive and “aggressive” in consumer loyalty and delight initiatives.
3. Strength is the real opportunity
Previously, getting leads was considered argentina phone number list the main driver of Inbound Marketing strategies.
When a user shares their contact information, it's much easier to reach them and motivate them to make a purchase. That's the traditional approach, isn't it?
However, Marketing Flywheel goes much further. For this strategy, the real difference is generating enough force to turn the wheel that gives life to the business: The wheel of the interaction cycle between the consumer and the brand.
To achieve this, each step supports the other. We attract leads, generate interaction dynamics to engage them and provide them with a memorable experience.
This attracts old and new customers and so on – customers will constantly increase and purchase.
How is it possible to achieve this circular “force”? Precisely, by prioritizing the user experience, because the purchasing power lies with the customer.
Now let's see some practices of this technique!