Once you know your audience, analyze various data and customize your strategy, move towards marketing automation.
Find tools to automate your personalized emails, custom product recommendations, and customizable referral programs.
Many of these tools come with robust reporting features that use real-time data , giving you valuable customer insights and alerting you to what's working and what's not.
By adopting a marketing strategy that includes hyper-personalization powered by data, AI, and analytics, you gain valuable insights, new capabilities, and a more meaningful way to connect with customers—which is what they want.
What are the dangers of hyperpersonalization?
While the positive aspects of using hyperpersonalization are numerous, there are some dangers you should be aware of when including it in your marketing strategy.
Let's look at two of those risks.
Appearance of chasing your client
While your goal is to delight customers armenia phone number list and let them know that you understand who they are, it can sometimes feel like you're on the verge of harassing them if you get too personal too often.
Prevent your brand from becoming a “virtual stalker” by monitoring the amount of personal communications you send and determining what is acceptable to your customers.
Bored customers with the lack of something new
At some point, customers may become bored with the same type of recommendations or suggestions made over and over again.
They may even zoom out to find something new, something they may not have thought of or that doesn't relate to their previous selections.
To avoid this, you need to be flexible in your approach and avoid constantly monitoring what they see.
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