Year in Search 2021: What insights can marketers draw from Google's report on what Mexicans are searching for the most?
Posted: Sun Feb 16, 2025 8:13 am
The final weeks of the year often see a flurry of roundups of important events, and it's no different with Google.
Using its colossal database of information on everything users do on the Internet, the world's largest search engine has published a comprehensive report on the most popular searches in 2021 in each country .
Analyzing the behavior of Internet users in detail is a key process for SEO professionals and Digital Marketing professionals in general. In the end, companies today have to adapt their communication strategies to the preferences and needs of their audience on the Internet.
That's why I invite you to join me in this retrospective look at the searches that Mexican users made during the year. In the following lines, I'm going to share some reflections on how marketing professionals can use this data to interact with our visitors in a precise manner.
#1: Interest in health concepts has expanded
Although Mexico and other Latin American countries have improved their health indicators, the pandemic is still a reality. As a result, many people are concerned about health issues, especially those related to COVID-19.
Check out some of the highly searched terms Google highlighted in its report:
What are comorbidities? Key information for understanding physical conditions that may aggravate the effects of the coronavirus in infected people;
What is black fungus? This fungal infection was observed in patients from different countries and caught the attention of medical authorities due to its relationship with COVID;
how to know if I have COVID;
how to get the vaccination certificate and
how to register for the vaccine.
This growing attention to health by users creates bolivia phone number list interesting opportunities for businesses in the medical field, which can produce valuable content in this semantic universe. In this way, they generate more credibility among the population and increase the recognition of their brands, by providing information that has a real impact on the lives of users.
But even if your company's core business is not in the health industry, you can take this topic into account to humanize your communication, especially considering the increasing number of people who report symptoms of anxiety, stress and depression.
For example, offering interactive resources on the website is a way to give users more autonomy and self-control, thus avoiding annoying them with excessive ads and unsolicited pop-ups.
Using its colossal database of information on everything users do on the Internet, the world's largest search engine has published a comprehensive report on the most popular searches in 2021 in each country .
Analyzing the behavior of Internet users in detail is a key process for SEO professionals and Digital Marketing professionals in general. In the end, companies today have to adapt their communication strategies to the preferences and needs of their audience on the Internet.
That's why I invite you to join me in this retrospective look at the searches that Mexican users made during the year. In the following lines, I'm going to share some reflections on how marketing professionals can use this data to interact with our visitors in a precise manner.
#1: Interest in health concepts has expanded
Although Mexico and other Latin American countries have improved their health indicators, the pandemic is still a reality. As a result, many people are concerned about health issues, especially those related to COVID-19.
Check out some of the highly searched terms Google highlighted in its report:
What are comorbidities? Key information for understanding physical conditions that may aggravate the effects of the coronavirus in infected people;
What is black fungus? This fungal infection was observed in patients from different countries and caught the attention of medical authorities due to its relationship with COVID;
how to know if I have COVID;
how to get the vaccination certificate and
how to register for the vaccine.
This growing attention to health by users creates bolivia phone number list interesting opportunities for businesses in the medical field, which can produce valuable content in this semantic universe. In this way, they generate more credibility among the population and increase the recognition of their brands, by providing information that has a real impact on the lives of users.
But even if your company's core business is not in the health industry, you can take this topic into account to humanize your communication, especially considering the increasing number of people who report symptoms of anxiety, stress and depression.
For example, offering interactive resources on the website is a way to give users more autonomy and self-control, thus avoiding annoying them with excessive ads and unsolicited pop-ups.