Change the structure of your site
Posted: Sun Feb 16, 2025 8:19 am
The same logic applies to changing the structure of a subfolder on your site, whether it's blog categories, e-commerce, or other folders.
hile this doesn't provide any SEO benefits, you need to make sure that your site is consistent whether it relies on non-www URLs or www URLs.
If you find that your site can be accessed with both non-www URLs and www URLs, it is recommended to use a 301 redirect from one to the other, whichever you prefer, to eliminate duplication issues.
Switching from HTTP to HTTPS
f the web uses HTTPS, which means 40% have not yet made the switch.
If you are moving your URLs from HTTP to HTTPS, you should tunisia phone number data use a 301 redirect to ensure that Google indexes the new protocol correctly and that users are sent to the correct page, rather than a 404 (which is what would happen without the 301 being in place).
Merge two (or more) domains
: Let's say you have decided, as part of your international SEO strategy, to merge a number of ccTLDs into subdomains of your main .com domain.
This requires the same redirection process as changing your domain name, but redirecting to a folder instead of a root domain. You'll also need to use Google Search Console's Change of Address tool at the country subfolder level.
Fix Trailing Slash Issues
: Did you know that variations of a URL with or without a trailing slash actually represent different pages and are considered as such by Google?
You should make sure your site is consistent in its use of slashes on page URLs (you can opt for either variation, even though the web originally used slashes), and implement a 301 redirect from one to the other with a sitewide redirect rule.
hile this doesn't provide any SEO benefits, you need to make sure that your site is consistent whether it relies on non-www URLs or www URLs.
If you find that your site can be accessed with both non-www URLs and www URLs, it is recommended to use a 301 redirect from one to the other, whichever you prefer, to eliminate duplication issues.
Switching from HTTP to HTTPS
f the web uses HTTPS, which means 40% have not yet made the switch.
If you are moving your URLs from HTTP to HTTPS, you should tunisia phone number data use a 301 redirect to ensure that Google indexes the new protocol correctly and that users are sent to the correct page, rather than a 404 (which is what would happen without the 301 being in place).
Merge two (or more) domains
: Let's say you have decided, as part of your international SEO strategy, to merge a number of ccTLDs into subdomains of your main .com domain.
This requires the same redirection process as changing your domain name, but redirecting to a folder instead of a root domain. You'll also need to use Google Search Console's Change of Address tool at the country subfolder level.
Fix Trailing Slash Issues
: Did you know that variations of a URL with or without a trailing slash actually represent different pages and are considered as such by Google?
You should make sure your site is consistent in its use of slashes on page URLs (you can opt for either variation, even though the web originally used slashes), and implement a 301 redirect from one to the other with a sitewide redirect rule.