Conclusion: Darwinism in search results has three stages
Posted: Sun Feb 16, 2025 8:28 am
Frédéric Dubut suggested at the beginning of this series that the key to all these algorithms is metrics, rather than ranking factors. But here we have an algorithm that is very clearly focused on metrics.
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User behavior on SERPs is a very important metric for the Full Page Algorithm. The success or failure of any combination of blue links and rich elements is measured by how the user interacts with it.
Click-through rate doesn’t affect rankings in the “traditional” sense that we’ve tended to understand them. SERP behavior doesn’t affect the rankings of blue links, or the bids placed by candidate rankings that seek to replace them, but they do have a big influence on how the entire page is organized.
User behavior on the SERP is fed to the algorithm (Darwin), which gives the machine the correction or confirmation signals it needs to improve its performance. Its goal is, as Nathan Chalmers says, to satisfy vietnam phone number data the user as efficiently as possible.
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As with all other algorithms, the Full Page team is supported by human judges (the equivalent of Google's quality raters) who provide feedback on the quality and relevance of a SERP; on the relevance of the content, its quality, and its position on the page.
All of this is fed back to the algorithm, along with signals from behavior on the SERPs. Full Page Quality guidelines seek to answer the question: “How good a solution is this page to the problem the user is expressing?”
With Frédéric Dubut, Senior Program Manager Lead / Bing.
Online
User behavior on SERPs is a very important metric for the Full Page Algorithm. The success or failure of any combination of blue links and rich elements is measured by how the user interacts with it.
Click-through rate doesn’t affect rankings in the “traditional” sense that we’ve tended to understand them. SERP behavior doesn’t affect the rankings of blue links, or the bids placed by candidate rankings that seek to replace them, but they do have a big influence on how the entire page is organized.
User behavior on the SERP is fed to the algorithm (Darwin), which gives the machine the correction or confirmation signals it needs to improve its performance. Its goal is, as Nathan Chalmers says, to satisfy vietnam phone number data the user as efficiently as possible.
Offline
As with all other algorithms, the Full Page team is supported by human judges (the equivalent of Google's quality raters) who provide feedback on the quality and relevance of a SERP; on the relevance of the content, its quality, and its position on the page.
All of this is fed back to the algorithm, along with signals from behavior on the SERPs. Full Page Quality guidelines seek to answer the question: “How good a solution is this page to the problem the user is expressing?”
With Frédéric Dubut, Senior Program Manager Lead / Bing.