What are the areas of Marketing Intelligence?

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To help you understand how Marketing Intelligence works, we will now present the main areas that can be part of this system.

It's important to note that these areas can and should work together to generate more intelligence for marketing, rather than operating in silos.

Furthermore, you are not limited to these areas that we are going to present. You can apply intelligence to a variety of marketing strategies.

Find out what they are:

Competitive intelligence
Competitive intelligence is the set of data collection and analysis processes focused on competitors, in order to differentiate and highlight the business in the market.

To do this, the organization must look at its internal processes to understand its situation, and at the external forces that act in the macroenvironment and the microenvironment (in your business) to identify market movements and prepare for them.

The main methods used in the competitive bosnia and herzegovina phone number list intelligence system are the SWOT analysis and Porter's 5 forces , which allow a complete sector analysis to be carried out.

marketing intelligence
Product Intelligence
Product intelligence focuses on product marketing . The intention is to understand how consumers are using the product, what needs need to be met, how to improve market penetration, how to differentiate from the competition, among other strategies.

Data can be used to improve product development to provide a better customer experience or strategies around the product, such as pricing, distribution and promotion.

According to the 2020 Product Intelligence Report , companies that use product intelligence tools are 5.5 times more likely to see revenue growth above 25% annually than those that don’t.