What is the customer journey and why is content important?
Posted: Sun Feb 16, 2025 8:36 am
The customer journey refers to the process, interactions and experiences that your potential customers go through to purchase your products or services, in other words, it is the path that leads a potential customer to make a purchase .
These steps include:
Awareness: The prospect recognizes that they have a problem and need solutions. Example: If you are a company that sells inventory control software, you can create content like “Tips on how to organize your company’s inventory.”
Consideration: The prospect is researching ways cambodia phone number list to solve their challenge. Example: A store owner identifies an issue with inventory control and needs a solution. They start searching for content like “How to calculate the ideal inventory for your business.”
Decision: The customer has enough information to make an informed decision. Example: A store owner decided they needed software to track inventory and started looking for options. They start comparing products. This is the perfect time to offer comparison items and even a free trial of your product.
Your priority is to ensure you have personalized content for each person at each stage of their journey.
If the lead wants to buy a new software, for example, he doesn't just want to know the price, he would like to know the benefits, see reviews or compare with other solutions.
Your content works the same way.
A browser in the awareness stage isn't ready for a pricing calculator, and a prospect in the decision stage doesn't need articles about general industry trends.
These steps include:
Awareness: The prospect recognizes that they have a problem and need solutions. Example: If you are a company that sells inventory control software, you can create content like “Tips on how to organize your company’s inventory.”
Consideration: The prospect is researching ways cambodia phone number list to solve their challenge. Example: A store owner identifies an issue with inventory control and needs a solution. They start searching for content like “How to calculate the ideal inventory for your business.”
Decision: The customer has enough information to make an informed decision. Example: A store owner decided they needed software to track inventory and started looking for options. They start comparing products. This is the perfect time to offer comparison items and even a free trial of your product.
Your priority is to ensure you have personalized content for each person at each stage of their journey.
If the lead wants to buy a new software, for example, he doesn't just want to know the price, he would like to know the benefits, see reviews or compare with other solutions.
Your content works the same way.
A browser in the awareness stage isn't ready for a pricing calculator, and a prospect in the decision stage doesn't need articles about general industry trends.