Press Release Distribution & Content Syndication
Posted: Sun Feb 16, 2025 8:43 am
Guest Blogging
Matt Cutts announced the death of guest blogging in 2014 , but his statement was linked to the abuse of this link-building tactic from article bylines on any site that accepts such content.
This tactic remains a great way to get links in 2020, provided you approach it the right way, meaning you don't do it on a massive scale.
Forget about links for a moment. Having your content published on a relevant blog, where you share useful information and expertise, is a great way to build your profile. That’s the point. The fact that you’ll usually get a link to give more information about yourself can be seen as a bonus.
A quick Google search using a few keywords can reveal many guest albania phone number data posting opportunities. Here’s an example using “write an article.”
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Remember, if you can easily find opportunities to guest post, so can your competitors. Which means that any links you earn this way may not give you the competitive advantage that other tactics can.
Google has made it clear that it ignores links from press releases . What it was referring to was using press release distribution services that syndicate your content across a number of different sites.
This tactic may have worked at one time, but times have changed, and if you're using PR forwarding services solely to build links, chances are you're not getting any benefit from it.
This doesn't mean you shouldn't pitch to the press to get links and coverage - far from it.
Matt Cutts announced the death of guest blogging in 2014 , but his statement was linked to the abuse of this link-building tactic from article bylines on any site that accepts such content.
This tactic remains a great way to get links in 2020, provided you approach it the right way, meaning you don't do it on a massive scale.
Forget about links for a moment. Having your content published on a relevant blog, where you share useful information and expertise, is a great way to build your profile. That’s the point. The fact that you’ll usually get a link to give more information about yourself can be seen as a bonus.
A quick Google search using a few keywords can reveal many guest albania phone number data posting opportunities. Here’s an example using “write an article.”
image.png
Remember, if you can easily find opportunities to guest post, so can your competitors. Which means that any links you earn this way may not give you the competitive advantage that other tactics can.
Google has made it clear that it ignores links from press releases . What it was referring to was using press release distribution services that syndicate your content across a number of different sites.
This tactic may have worked at one time, but times have changed, and if you're using PR forwarding services solely to build links, chances are you're not getting any benefit from it.
This doesn't mean you shouldn't pitch to the press to get links and coverage - far from it.