6. Adopt the customer's perspective

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In marketing, it's essential to adopt the customer's or user's perspective to make better choices. After all, it's them who should like your product, strategy or campaign, right?

To do this, you must exercise empathy to put yourself in the customer's shoes. In addition, it is advisable to conduct a study of your audience to gather data on their interests and behaviors. Or even better, bring clients and users into your business and have them try out your solutions, so you can make adjustments based on their feedback .

7. Rate the collection and processing of data
Basing your decisions on data is only valid when it provides you with reliable information . That's why you can use tools like Google Analytics or SEMrush , which collect data about the users who visit your website.

But you can also use more traditional canada phone number list instruments, such as interviews, questionnaires, focus groups , academic studies and reports from research institutes.

Mixing primary and secondary data sources in marketing is a good way to capture the full complexity of the context you are evaluating.

8. Empower decision makers
Decisions tend to be rationalized in companies and need to be based on data, complete stages, and follow hierarchies. But decisions often involve beliefs and emotions, especially when there are urgent situations where there is no time to evaluate data.

Therefore, it is important to train the company's key decision-makers so that they have the knowledge and basis to make decisions , even if they have to be sudden. These training sessions can work on technical skills and knowledge or soft skills , which improve the desired behaviors.