5. Remember the footer
Posted: Sun Feb 16, 2025 9:11 am
After the signature, which should be consistent with the sender's name and email, you can include additional information such as phone number, social media icons, event announcements, etc.
Additionally, it's always a good idea to include your company name, physical address, and a bold unsubscribe link. Respecting the wishes of your leads and customers is the first step to building a strong, long-lasting relationship with your audience.
6. Make a test shipment
To ensure the best results, have someone else proofread the entire email content and click on each of the CTAs in the body of the newsletter to avoid grammatical errors, concordance issues, misconfigured images, misaligned offers, etc.
Take a final look at all text, images, links and make sure that both the HTML and plain text versions are set up correctly. Only after thoroughly reviewing your newsletter can you authorize it to be sent to your subscribers' inboxes.
Now let's get your newsletter up and running!
7. Respond to each of your subscribers
Don't think that the job is over when your costa rica phone number list company sends the newsletter to its contact list. After sending out the messages, make sure that someone answers all of your subscribers' queries.
The rule is to never leave a contact unanswered so that your relationship can progress.
8. Measure the results
After sending, don't forget to measure the results of all your efforts, so your company can create even more effective content and relationship strategies for the coming months.
Making the most of your results depends on how you collect and interpret the data recorded from each interaction your leads have with your newsletter.
To assess your performance, keep an eye on the following Email Marketing metrics:
delivery rate ;
open rate;
click-through rate;
number of casualties .
Additionally, it's always a good idea to include your company name, physical address, and a bold unsubscribe link. Respecting the wishes of your leads and customers is the first step to building a strong, long-lasting relationship with your audience.
6. Make a test shipment
To ensure the best results, have someone else proofread the entire email content and click on each of the CTAs in the body of the newsletter to avoid grammatical errors, concordance issues, misconfigured images, misaligned offers, etc.
Take a final look at all text, images, links and make sure that both the HTML and plain text versions are set up correctly. Only after thoroughly reviewing your newsletter can you authorize it to be sent to your subscribers' inboxes.
Now let's get your newsletter up and running!
7. Respond to each of your subscribers
Don't think that the job is over when your costa rica phone number list company sends the newsletter to its contact list. After sending out the messages, make sure that someone answers all of your subscribers' queries.
The rule is to never leave a contact unanswered so that your relationship can progress.
8. Measure the results
After sending, don't forget to measure the results of all your efforts, so your company can create even more effective content and relationship strategies for the coming months.
Making the most of your results depends on how you collect and interpret the data recorded from each interaction your leads have with your newsletter.
To assess your performance, keep an eye on the following Email Marketing metrics:
delivery rate ;
open rate;
click-through rate;
number of casualties .