And how does this directly affect your brand?

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It is always a risk to rely on a single social media platform for your entire strategy, as it will be a disaster if:

you lose your account;
the platform algorithm changes;
users are abandoning that social network in droves.
When it comes to Zuckerberg's platforms, we dare say it's even riskier. This is not the first scandal involving Facebook and it won't be the last.

Misinformation, privacy, content moderation issues, engagement at the expense of the mental and emotional health of its users. These are all vulnerabilities of the company, be it Facebook, Meta or whatever other name the owner chooses.

As Facebook's popularity and trust declines day by day, it is difficult to say how its users will behave.

What we do know is that it is practically impossible to think about Digital Marketing without including social media. It is one of the main places where the public congregates online, converses, buys and connects with brands.

But we also know that relying on just one social platform (or one company, if your focus is on Facebook and Instagram) is a risky move.

Facebook arrived trampling over its predecessors, such as MySpace and Orkut.

Now, TikTok has been gaining ground despite Instagram’s efforts to contain its competitor. Recently, when WhatsApp went down along with Facebook’s entire app network, Telegram gained a whopping 70 million users.

And in this endless dance of social media, if you're not careful, the only company that can lose out is yours.

It doesn’t mean you shouldn’t have a presence croatia phone number list on social media – it is and will continue to be a great way to connect with your audience for a long time to come.

Consider, now more than ever, building your own touchpoints with your audience, without relying on third-party vehicles.

Consider collecting first-party data. You can have a solid email marketing strategy, for example, to interact with your audience directly, without relying on third-party platforms.

Diversifying your content and investing in your own strategies is still the best way to protect yourself from the volatility of social media and build a solid foundation for growth for your brand.

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