10 solutions to consider for cookieless
Posted: Sun Feb 16, 2025 9:13 am
Finding new ways to obtain data within the regulations is essential to ensure that our strategies remain as effective as ever.
For this reason, the relationship with users must be stronger so that they voluntarily provide the information we need to increasingly optimize their experience.
Below are some solutions you can consider to balance cookieless.
1. Value first-party cookies
A first-party cookie is information that comes from the website the user is browsing . This data is collected with the user's consent so we can continue to use it to provide a better experience .
In addition, some platforms are adopting the use of first-party cookies to optimize their functions. Facebook, for example, allows advertisers to use its first-party cookies to accurately analyze web traffic .
Third-party cookies used by the platform are czech republic phone number list automatically deleted after 24 hours, however, if the user prefers to use their own cookie with the Facebook pixel, they can do so.
First-party cookies may not be enough to give you a broader view of the user in all the environments you require. Therefore, you can use other solutions in conjunction, which you will see below.
2. Use contextual data tools
Contextual data tools allow you to better understand the context of each customer interaction with your brand . You can collect a variety of data types, including transactions, locations, psychographics , and more.
With the help of these tools you can provide a better experience for the visitor to your web domain , by offering, for example, advertisements relevant to the topic they are consuming.
For example, if a visitor to your domain is reading an article about dog care, you can present them with an ad for pet food or products.
For this reason, the relationship with users must be stronger so that they voluntarily provide the information we need to increasingly optimize their experience.
Below are some solutions you can consider to balance cookieless.
1. Value first-party cookies
A first-party cookie is information that comes from the website the user is browsing . This data is collected with the user's consent so we can continue to use it to provide a better experience .
In addition, some platforms are adopting the use of first-party cookies to optimize their functions. Facebook, for example, allows advertisers to use its first-party cookies to accurately analyze web traffic .
Third-party cookies used by the platform are czech republic phone number list automatically deleted after 24 hours, however, if the user prefers to use their own cookie with the Facebook pixel, they can do so.
First-party cookies may not be enough to give you a broader view of the user in all the environments you require. Therefore, you can use other solutions in conjunction, which you will see below.
2. Use contextual data tools
Contextual data tools allow you to better understand the context of each customer interaction with your brand . You can collect a variety of data types, including transactions, locations, psychographics , and more.
With the help of these tools you can provide a better experience for the visitor to your web domain , by offering, for example, advertisements relevant to the topic they are consuming.
For example, if a visitor to your domain is reading an article about dog care, you can present them with an ad for pet food or products.