Be mobile-friendly
Posted: Sun Feb 16, 2025 9:32 am
The growing use of mobile devices to search the Internet creates an obligation for businesses. Your websites, pages and images must load quickly and easily on computers, tablets and smartphones. In addition to facilitating the customer experience, responsive sites are prioritized in SERP positioning.
Therefore, make sure that the images you use fit into the size recommended by the site . Whenever possible, perform a compression process to reduce the size of the photo and avoid delays in loading. However, you should not let this affect the quality.
What are the success stories in the use of visual search for ecommerce?
There's nothing like success stories to illustrate the effectiveness of investing in resources related to visual search, do you agree? So, pay attention to what the following brands are doing.
Dafiti
Dafiti Group is one of the leading fashion and lifestyle e-commerce groups operating in Latin America.
Aware of the growing competition, especially due to the entry of giants such as Amazon into the market, the brand managers decided to invest in an application aimed at visual search.
The app, known as Look Search , is quite simple and can be used on most smartphones today. To participate, the user simply takes a photo of a particular product and will receive an immediate response with similar or identical products available in the Dafiti store.
look for a look in dafiti
Alibaba
Alibaba Group, based in Hangzhou, China, is one of the world's leading e-commerce powers, putting Amazon at odds and surpassing eBay. The company is known for its high investments in technology and logistics, which explains why it controls 60% of Chinese deliveries.
In 2014, anticipating the development of the trend, Alibaba launched a specialized visual search app called Pailitao . The app can be used to search for almost all product categories and is integrated with Taobao, the website used to conduct sales for the company.
To search for trendy products, a user simply el salvador phone number list photographs the product and submits it to the app . By eliminating the need to describe the product in detail, Pailitao is a great help to consumers, who can easily search for the looks and accessories worn by celebrities, for example.
What's more interesting is that Pailitao has grown more than expected. Today, it is used to optimize the user experience of Aliexpress, the international version of Alibaba Group's sales site. Visual search removes the language barrier and thus makes it easier for the public to make purchases around the world .
The success is so great that it attracted investment from other companies. Samsung integrated the camera of some of its smartphones with the app to facilitate the process of sending the image. Instead of taking the photo and uploading it, you just access the camera within the app and everything is done quickly.
In addition, a video platform called Youku, very popular in the East, optimized its content so that users can perform direct searches on the products that appear in the videos.
Therefore, make sure that the images you use fit into the size recommended by the site . Whenever possible, perform a compression process to reduce the size of the photo and avoid delays in loading. However, you should not let this affect the quality.
What are the success stories in the use of visual search for ecommerce?
There's nothing like success stories to illustrate the effectiveness of investing in resources related to visual search, do you agree? So, pay attention to what the following brands are doing.
Dafiti
Dafiti Group is one of the leading fashion and lifestyle e-commerce groups operating in Latin America.
Aware of the growing competition, especially due to the entry of giants such as Amazon into the market, the brand managers decided to invest in an application aimed at visual search.
The app, known as Look Search , is quite simple and can be used on most smartphones today. To participate, the user simply takes a photo of a particular product and will receive an immediate response with similar or identical products available in the Dafiti store.
look for a look in dafiti
Alibaba
Alibaba Group, based in Hangzhou, China, is one of the world's leading e-commerce powers, putting Amazon at odds and surpassing eBay. The company is known for its high investments in technology and logistics, which explains why it controls 60% of Chinese deliveries.
In 2014, anticipating the development of the trend, Alibaba launched a specialized visual search app called Pailitao . The app can be used to search for almost all product categories and is integrated with Taobao, the website used to conduct sales for the company.
To search for trendy products, a user simply el salvador phone number list photographs the product and submits it to the app . By eliminating the need to describe the product in detail, Pailitao is a great help to consumers, who can easily search for the looks and accessories worn by celebrities, for example.
What's more interesting is that Pailitao has grown more than expected. Today, it is used to optimize the user experience of Aliexpress, the international version of Alibaba Group's sales site. Visual search removes the language barrier and thus makes it easier for the public to make purchases around the world .
The success is so great that it attracted investment from other companies. Samsung integrated the camera of some of its smartphones with the app to facilitate the process of sending the image. Instead of taking the photo and uploading it, you just access the camera within the app and everything is done quickly.
In addition, a video platform called Youku, very popular in the East, optimized its content so that users can perform direct searches on the products that appear in the videos.