Guidelines for quality assessors

[jsarmin]

Quality Evaluators
Google has thousands of quality raters, they are used to help improve the search experience. According to Google , the "rater are distributed around the world and are highly trained." Google is constantly experimenting with search results. It uses feedback from third-party raters to ensure that changes are useful.

What are these evaluators looking for when they analyze the results? Let's see.

Quality raters are considered “highly trained” because they are expected to follow a very long and detailed document (168 pages as of January 2020 to be exact) that explains what constitutes a good result and what raters should look for to identify bad results. The document is worth reading because it defines the content Google wants to serve its users and azerbaijan phone number data explains how Google judges the quality of suitable content. However, it doesn’t tell us what the ranking factors/signals are or how exactly the algorithm works (more on that later).


Google guidelines
The guidelines are updated frequently.

Here's a summary of what Google raters look for to identify quality content (and by extension what you should be looking to achieve).
Intent of the request
When looking at results, evaluators focus on the user’s intent—the problem they’re trying to solve. So they ask, “Is this result a good solution and does it help the user?” If Google is going to recommend a particular piece of content as a solution, that content must have beneficial value to the user in finding a solution to their problem. The content must be user-centric and focused.