Lesson 2b: User search intent is essential for digital internationalization and SEO
Posted: Sun Feb 16, 2025 9:53 am
Once we understood the importance of taking care of the linguistic context of a country , Google brought us an extra challenge: no matter how much we searched for information about Marketing , being located between Brazil and Colombia, Google was always going to show us information according to the country we were in and not information about Mexico, our target country up to that point.
From there we learned to:
use tools like VPNs,
configure Google according to the desired region and language,
make us more complete SEMrush plans to identify latent opportunities by region,
and, mainly, to better interpret the famous: Search intention ; which in the end, is not about what the user is searching for, but rather the information they want to find.
And well, just as a Brazilian does not have the same information needs as a Colombian, a Colombian does not have the same needs as a Mexican, and so on.
Of course, sometimes a need may coincide between countries regardless of their language, but this is not always the case.
It was then that we began to replace terms in our routines such as translation with content localization and began to study in more detail the political and economic maturity of a market regarding an issue in order to solve local problems using our marketing.
Google is a genius
In the end, google.es or google.pt do not correspond to Español (Spanish) or Português (Portuguese) but rather to countries such as España (Spain) and Portugal.
This is why the domains google.com.co (Colombia), google.com.mx (Mexico), google.com.br (Brazil), etc. exist.
That is, Google knows very well that in georgia phone number list order to deliver relevant information that satisfies the user's search intent, it must divide its domain corresponding to each country, to allow localized searches.
And well, with this information learned and mastered, today we have very deep research processes.
We take into account the needs of people by region, and thanks to this, we are managing to get in touch with almost 3 million users through our blog in Spanish, between Mexico, Colombia, Argentina, Spain, Peru and other Spanish-speaking countries.
Google is allowing us to rank well in all these domains, due to the education we provide and the localized relevance with which we build our content for the Latin American market.
From there we learned to:
use tools like VPNs,
configure Google according to the desired region and language,
make us more complete SEMrush plans to identify latent opportunities by region,
and, mainly, to better interpret the famous: Search intention ; which in the end, is not about what the user is searching for, but rather the information they want to find.
And well, just as a Brazilian does not have the same information needs as a Colombian, a Colombian does not have the same needs as a Mexican, and so on.
Of course, sometimes a need may coincide between countries regardless of their language, but this is not always the case.
It was then that we began to replace terms in our routines such as translation with content localization and began to study in more detail the political and economic maturity of a market regarding an issue in order to solve local problems using our marketing.
Google is a genius
In the end, google.es or google.pt do not correspond to Español (Spanish) or Português (Portuguese) but rather to countries such as España (Spain) and Portugal.
This is why the domains google.com.co (Colombia), google.com.mx (Mexico), google.com.br (Brazil), etc. exist.
That is, Google knows very well that in georgia phone number list order to deliver relevant information that satisfies the user's search intent, it must divide its domain corresponding to each country, to allow localized searches.
And well, with this information learned and mastered, today we have very deep research processes.
We take into account the needs of people by region, and thanks to this, we are managing to get in touch with almost 3 million users through our blog in Spanish, between Mexico, Colombia, Argentina, Spain, Peru and other Spanish-speaking countries.
Google is allowing us to rank well in all these domains, due to the education we provide and the localized relevance with which we build our content for the Latin American market.