5. Virtual event: NBA restart during lockdown
Posted: Sun Feb 16, 2025 10:11 am
For many companies, the global pandemic was a great catalyst to participate in virtual events.
However, the way the NBA did it was a great example of how to give your audience an interactive experience while still keeping your brand alive.
By using the Microsoft Teams platform, they were able to provide fans with a way to watch NBA games live.
Instead, live webcam images were broadcast into the stands to give the players the feeling of playing in front of a real crowd.
During a difficult time that could have made it difficult to interact with their favorite teams, fans were treated to a memorable interactive experience.
Source: Microsoft
6. Interactive ebook: IBM Think City
Trying to read a report from a tech company can be a challenge. In fact, even those who really enjoy such things sometimes get a little bored.
That's why IBM's Think City is such an amazing example of interactive content.
Using animations and a “choose your own guatemala phone number list adventure” path, the audience can select different industries by clicking on the illustrated buildings.
Within those paths is tons of great information about how the company is helping to make those niches a better place. It's a great way to take what could be a simple textual ebook and turn it into something more.
7. Educational Training - Canva Design School
There’s always something your audience would love to try with your product, but they’re just not sure how to get there. Canva has done an excellent job of combining Interactive Marketing with an educational approach through their Design School .
With dozens of different courses, the company offers free graphic design training for anyone who wants to learn. They also make it clear that the techniques are not just for use on their platform. Rather, they translate across all fields.
However, they do provide incentives for someone who prefers to use their tool with ease. This is a great combination that is truly memorable for most buyers.
However, the way the NBA did it was a great example of how to give your audience an interactive experience while still keeping your brand alive.
By using the Microsoft Teams platform, they were able to provide fans with a way to watch NBA games live.
Instead, live webcam images were broadcast into the stands to give the players the feeling of playing in front of a real crowd.
During a difficult time that could have made it difficult to interact with their favorite teams, fans were treated to a memorable interactive experience.
Source: Microsoft
6. Interactive ebook: IBM Think City
Trying to read a report from a tech company can be a challenge. In fact, even those who really enjoy such things sometimes get a little bored.
That's why IBM's Think City is such an amazing example of interactive content.
Using animations and a “choose your own guatemala phone number list adventure” path, the audience can select different industries by clicking on the illustrated buildings.
Within those paths is tons of great information about how the company is helping to make those niches a better place. It's a great way to take what could be a simple textual ebook and turn it into something more.
7. Educational Training - Canva Design School
There’s always something your audience would love to try with your product, but they’re just not sure how to get there. Canva has done an excellent job of combining Interactive Marketing with an educational approach through their Design School .
With dozens of different courses, the company offers free graphic design training for anyone who wants to learn. They also make it clear that the techniques are not just for use on their platform. Rather, they translate across all fields.
However, they do provide incentives for someone who prefers to use their tool with ease. This is a great combination that is truly memorable for most buyers.