SEO is a field that is constantly evolving, and requires constant adaptation from SEO specialists. So, here we have gathered 50 essential facts and statistics covering multiple facets of SEO, in order to help you develop a strategy that holds up in the long term.
From the SEO industry to search engines, international SEO, content optimization or technical SEO, here are 50 key figures that will allow you to take a fresh look at SEO in 2020.
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SEO Industry
1. The SEO industry has seen its value increase dramatically, from $65 billion in 2017 to $80 billion today ( Forbes ).
2. While traditional print has an average conversion rate of 1.7% by comparison, leads from SEO can climb up to 14.6% ( Crazy Egg )
3. 70% of marketers believe SEO is more effective than PPC ( Databox )
4. More than 1.3 million businesses, associations and belarus phone number data publishers benefit from Google's advertising services ( Google )
5. Marketers believe SEO is becoming more effective, with 82% saying effectiveness is increasing and 42% of that group saying it is increasing significantly ( MarketDive ).
6. 61% of marketers say growing their SEO presence is their top priority for inbound marketing projects ( Hubspot ).
SEO more effective than PPC
Search Engines
1. 93% of online experiences start with a search engine.
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