5 good practices to become Glocal
Posted: Mon Feb 17, 2025 3:35 am
A multinational brand should aim to create local roots, but without neglecting its global essence.
That is why below we show you some practices that complement the previous recommendations and that you can follow to carry out a good Glocal strategy.
1. Focus on cultures and not languages
Multinational brands that want to truly reach local markets should focus not only on languages but on the cultural aspects of each market they internationalize into .
For example, in our continent most countries speak the same language, however, communication is not the same. Even more so if your goal is to generate proximity.
A glocal brand must be present in the world , but make local people feel it is theirs. This is the great challenge of being glocal. That is why it is essential to develop communication that allows the public to identify with the brand.
2. Define what cannot be changed in local strategies
As we mentioned earlier, finding the balance can kazakhstan phone number list be difficult, as local teams must have a certain independence without neglecting the foundations of the brand.
Therefore, it is important to determine what cannot be modified when adapting a strategy for the local market . In this way, the same parameter will be followed worldwide and there will be no problems in creating a solid image that respects the characteristics of a certain public.
3. Inspire feelings
Consumers are increasingly looking for products or services that generate more than they should. The emotional charge of a brand is essential to inspire positive feelings that contribute to the opportunities that the company can generate.
However, it is important to be careful with the appeal. It is a fine line, but it is essential not to cross it.
The emotions that the brand must generate have to be natural and that can only be achieved if the company works on what is important to its public.
That is why below we show you some practices that complement the previous recommendations and that you can follow to carry out a good Glocal strategy.
1. Focus on cultures and not languages
Multinational brands that want to truly reach local markets should focus not only on languages but on the cultural aspects of each market they internationalize into .
For example, in our continent most countries speak the same language, however, communication is not the same. Even more so if your goal is to generate proximity.
A glocal brand must be present in the world , but make local people feel it is theirs. This is the great challenge of being glocal. That is why it is essential to develop communication that allows the public to identify with the brand.
2. Define what cannot be changed in local strategies
As we mentioned earlier, finding the balance can kazakhstan phone number list be difficult, as local teams must have a certain independence without neglecting the foundations of the brand.
Therefore, it is important to determine what cannot be modified when adapting a strategy for the local market . In this way, the same parameter will be followed worldwide and there will be no problems in creating a solid image that respects the characteristics of a certain public.
3. Inspire feelings
Consumers are increasingly looking for products or services that generate more than they should. The emotional charge of a brand is essential to inspire positive feelings that contribute to the opportunities that the company can generate.
However, it is important to be careful with the appeal. It is a fine line, but it is essential not to cross it.
The emotions that the brand must generate have to be natural and that can only be achieved if the company works on what is important to its public.