Keyword Intent: what users want to find
Posted: Mon Feb 17, 2025 4:58 am
SEO is not about what people search for, but what they want to find.
Knowing the volume and what people are searching for is important, but the most important thing is to understand the intention they have with each search.
Many of the keywords we found have informational intent, for example, "how to put together a puzzle." These searches are interesting for blogs and explanatory pages. Not for commercial pages.
Look at this example:
Maybe if your online store sells puzzles, you'll soon want to rank for the keyword "puzzle" - after all, there are over 110K monthly searches.
However, this is a search without a defined intent. The namibia phone number list SERP itself shows mixed results, between online games, shops, Wikipedia, etc.
Now, look at the next highlighted search: 1000 piece puzzle.
Most likely, the person will want to buy one, even the size is detailed. The most interesting thing is that the difficulty of this keyword is much lower.
And although the search volume is much lower, this is a much more valuable keyword for a business.
You can also find more detailed long tails with commercial intent and less competition:
Therefore, paying attention to search intent will help you better direct your efforts.
Now that we know what to look for when selecting our keywords, it's time to analyze step by step how to find them.
Knowing the volume and what people are searching for is important, but the most important thing is to understand the intention they have with each search.
Many of the keywords we found have informational intent, for example, "how to put together a puzzle." These searches are interesting for blogs and explanatory pages. Not for commercial pages.
Look at this example:
Maybe if your online store sells puzzles, you'll soon want to rank for the keyword "puzzle" - after all, there are over 110K monthly searches.
However, this is a search without a defined intent. The namibia phone number list SERP itself shows mixed results, between online games, shops, Wikipedia, etc.
Now, look at the next highlighted search: 1000 piece puzzle.
Most likely, the person will want to buy one, even the size is detailed. The most interesting thing is that the difficulty of this keyword is much lower.
And although the search volume is much lower, this is a much more valuable keyword for a business.
You can also find more detailed long tails with commercial intent and less competition:
Therefore, paying attention to search intent will help you better direct your efforts.
Now that we know what to look for when selecting our keywords, it's time to analyze step by step how to find them.