Fewer sales of digital data to third parties
Posted: Mon Feb 17, 2025 5:01 am
Consumers know when they are interacting with a specific brand and typically approve the same brand using their information accordingly.
However, what they don't like is when that information falls into the hands of a third party.
This is why marketers should anticipate less digital data sales to third parties in the future.
And if this happens, there will likely be a special opt-in process that allows users to clearly understand how their information is sold and where it is used.
Increased use of AI and behavioral activities
The good news in all this is that technology is evolving to meet demand.
As Google moves away from cookies, other options are emerging to offer advertisers similar data sets to work with.
In fact, many of the newer tools emerging for Data Marketing involve specific versions of Artificial Intelligence (AI) to review customer behavior in a much more efficient way.
The end result? Better data analytics than we used in the past.
Conclusion: everything changes at the same time it remains the same
This is the most important aspect to consider nigeria phone number list when it comes to the future of Digital Marketing and privacy.
While advertisers have to adapt to new privacy laws and data collection practices, the most important elements of human nature and how we consume remain the same.
Achieving balance between the two factors is the key to success.
A way to do this?
With a Data Marketing strategy based on the general needs of your audience.
And, to help you learn a little more about this, we recommend reading our article on the different types of data and how you can use them to your advantage.
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Valentina GiraldoRock author vector
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However, what they don't like is when that information falls into the hands of a third party.
This is why marketers should anticipate less digital data sales to third parties in the future.
And if this happens, there will likely be a special opt-in process that allows users to clearly understand how their information is sold and where it is used.
Increased use of AI and behavioral activities
The good news in all this is that technology is evolving to meet demand.
As Google moves away from cookies, other options are emerging to offer advertisers similar data sets to work with.
In fact, many of the newer tools emerging for Data Marketing involve specific versions of Artificial Intelligence (AI) to review customer behavior in a much more efficient way.
The end result? Better data analytics than we used in the past.
Conclusion: everything changes at the same time it remains the same
This is the most important aspect to consider nigeria phone number list when it comes to the future of Digital Marketing and privacy.
While advertisers have to adapt to new privacy laws and data collection practices, the most important elements of human nature and how we consume remain the same.
Achieving balance between the two factors is the key to success.
A way to do this?
With a Data Marketing strategy based on the general needs of your audience.
And, to help you learn a little more about this, we recommend reading our article on the different types of data and how you can use them to your advantage.
Share
Valentina GiraldoRock author vector
Author