Step Three: Decide how your company provides value
Posted: Mon Feb 17, 2025 5:17 am
A value proposition is crucial to every company’s marketing strategy, both B2B and B2C.
Before you can promote a product or service, it's incredibly important to understand how what you offer improves the lives of your target customer .
In a B2B environment, this can be something as simple as a SaaS platform that makes it easy to schedule consultations and appointments.
For tangible goods, perhaps the item your business sells facilitates the production of a specific product, helps with the inventory tracking process, or provides a safer work environment.
Of course, this can mean different things depending on a specific product line or item in your catalog.
In that case, find the most common denominator among all of them to use as a baseline for your B2B branding.
Whatever that value element entails, write it down and keep track of it . This will be a key focus when it comes time to strategize further.
Step Four: Create a Compelling Brand Narrative
This is where you can tell the general story of how your company came to be, where it is now, and why it's worth it.
It is important to use a storytelling method to clearly explain who you are as an organization and your core values.
Your brand narrative is also the cornerstone of your marketing , which means you should spend a good amount of time honing it as much as possible.
To help you understand this better, let's look at an oman phone number list example: Imagine your company was founded almost two hundred years ago.
While it's true that they've bought it out a couple of times and bought out smaller competitors, the core of who you are as an organization hasn't changed.
These are details you'll want to include in your messaging and all of your marketing materials to convey things like longevity, trust, and industry knowledge.
But what if your business is new?
Let your leadership team's experience or even desire to make a difference in your industry be seen.
Honesty is always a good thing when it comes to your brand narrative, so don't be afraid to discuss elements that your ideal client may not know about your organization.
Before you can promote a product or service, it's incredibly important to understand how what you offer improves the lives of your target customer .
In a B2B environment, this can be something as simple as a SaaS platform that makes it easy to schedule consultations and appointments.
For tangible goods, perhaps the item your business sells facilitates the production of a specific product, helps with the inventory tracking process, or provides a safer work environment.
Of course, this can mean different things depending on a specific product line or item in your catalog.
In that case, find the most common denominator among all of them to use as a baseline for your B2B branding.
Whatever that value element entails, write it down and keep track of it . This will be a key focus when it comes time to strategize further.
Step Four: Create a Compelling Brand Narrative
This is where you can tell the general story of how your company came to be, where it is now, and why it's worth it.
It is important to use a storytelling method to clearly explain who you are as an organization and your core values.
Your brand narrative is also the cornerstone of your marketing , which means you should spend a good amount of time honing it as much as possible.
To help you understand this better, let's look at an oman phone number list example: Imagine your company was founded almost two hundred years ago.
While it's true that they've bought it out a couple of times and bought out smaller competitors, the core of who you are as an organization hasn't changed.
These are details you'll want to include in your messaging and all of your marketing materials to convey things like longevity, trust, and industry knowledge.
But what if your business is new?
Let your leadership team's experience or even desire to make a difference in your industry be seen.
Honesty is always a good thing when it comes to your brand narrative, so don't be afraid to discuss elements that your ideal client may not know about your organization.