Opportunities for topic groups
Posted: Mon Feb 17, 2025 5:18 am
In addition to tracking the keywords we have already ranked for, while doing a good SEO report it is important to find some opportunities that we are not yet taking advantage of.
This is where you'll discover gaps and opportunities to drive more traffic.
SEMrush has a great tool for finding long -tail keywords , Keyword Magic Tool . Starting with a keyword like “Digital Marketing,” it presents several opportunities for spin-off posts and never-used words:
Another one that gives you really interesting information is Answer the Public:
That works as a head tail followed by questions, prepositions, conjunctions, etc.
Competitive analysis
You can find the best keyword opportunities by analyzing your competitors, like this:
you prevent them from having content that you don't have;
you discover new words to generate traffic to your blog.
You can use some of the suggested tools to analyze your competitors' domain and see what the top keywords are for them, like this example with SEMrush:
One feature I really like about these tools is being able to segment which words you want to see:
words that you and your competition have in common;
words that they have and you don't.
The second option is very important as it helps you find gaps and prevent competitors from having an advantage over you.
The circle in the image shows in SEMrush panama phone number list how to select the words we want between the two domains. The selected part would show you only the words that Neil Patel has and you don't, for example.
Opportunities for upgrades
You might be thinking that the opportunities for updating should be in content analysis. And you're not wrong!
However, in our keyword analysis, there is a great way to find content that can be updated and generate incredible results.
As an example, I'll use SEMrush again, but other keyword tools may also have this feature. The idea here is to identify keywords that rank between the sixth and twentieth position:
Positions between 6th and 20th are the content with the greatest potential to rise in the SERPs, as they already rank relatively well and can improve greatly with an update.
Another way to identify upgrade opportunities is daily monitoring.
If you've lost positions or seen that your competitors have updated and improved theirs, it's time to optimize as well. Updates are essential to attack and defend positions.
Summary of keywords
define the main keywords of the strategy;
monitor their positions;
create topic groups to strengthen;
identify attack opportunities (competition analysis);
find updates that can generate great results;
define when to attack and when to defend;
Health Blog.
You may have great content, rank for many keywords, have consistent traffic, but all of that can be at risk due to Blog Health . This may be the reason why you haven’t moved up in the SERPs yet.
Website health audit is essential because :
reveals errors on your site that you didn't notice;
identifies broken pages and links;
helps optimize the performance of your website.
When conducting an audit, you will encounter a wide variety of data and one of the most important steps is to understand what the priorities are:
identify major errors and correct them;
optimize website speed ;
avoid sudden losses of important rankings;
A blog in poor health will not rank even with a good strategy!
This is where you'll discover gaps and opportunities to drive more traffic.
SEMrush has a great tool for finding long -tail keywords , Keyword Magic Tool . Starting with a keyword like “Digital Marketing,” it presents several opportunities for spin-off posts and never-used words:
Another one that gives you really interesting information is Answer the Public:
That works as a head tail followed by questions, prepositions, conjunctions, etc.
Competitive analysis
You can find the best keyword opportunities by analyzing your competitors, like this:
you prevent them from having content that you don't have;
you discover new words to generate traffic to your blog.
You can use some of the suggested tools to analyze your competitors' domain and see what the top keywords are for them, like this example with SEMrush:
One feature I really like about these tools is being able to segment which words you want to see:
words that you and your competition have in common;
words that they have and you don't.
The second option is very important as it helps you find gaps and prevent competitors from having an advantage over you.
The circle in the image shows in SEMrush panama phone number list how to select the words we want between the two domains. The selected part would show you only the words that Neil Patel has and you don't, for example.
Opportunities for upgrades
You might be thinking that the opportunities for updating should be in content analysis. And you're not wrong!
However, in our keyword analysis, there is a great way to find content that can be updated and generate incredible results.
As an example, I'll use SEMrush again, but other keyword tools may also have this feature. The idea here is to identify keywords that rank between the sixth and twentieth position:
Positions between 6th and 20th are the content with the greatest potential to rise in the SERPs, as they already rank relatively well and can improve greatly with an update.
Another way to identify upgrade opportunities is daily monitoring.
If you've lost positions or seen that your competitors have updated and improved theirs, it's time to optimize as well. Updates are essential to attack and defend positions.
Summary of keywords
define the main keywords of the strategy;
monitor their positions;
create topic groups to strengthen;
identify attack opportunities (competition analysis);
find updates that can generate great results;
define when to attack and when to defend;
Health Blog.
You may have great content, rank for many keywords, have consistent traffic, but all of that can be at risk due to Blog Health . This may be the reason why you haven’t moved up in the SERPs yet.
Website health audit is essential because :
reveals errors on your site that you didn't notice;
identifies broken pages and links;
helps optimize the performance of your website.
When conducting an audit, you will encounter a wide variety of data and one of the most important steps is to understand what the priorities are:
identify major errors and correct them;
optimize website speed ;
avoid sudden losses of important rankings;
A blog in poor health will not rank even with a good strategy!