Anchor text
Posted: Mon Feb 17, 2025 5:34 am
The anchor text also tells a lot about the linked page. It usually has a keyword or a brief description of what the user will find on the page when clicking on the link. That's why Google uses this factor to index the pages .
Additionally, anchor text analysis helps to identify who is trying to trick the search engine.
Using the exact match of the keyword in the anchor philippines phone number list text of your backlinks is one way to reinforce the authority for that term.
However, when used insistently on all backlinks, Google may see it as a black hat , as this is not natural. When backlinks are acquired organically, anchor texts tend to diversify.
Reliability
One of Google's evolutions was TrustRank. When that criterion was added to the algorithm, the search engine began to consider the trustworthiness of sites in the ranking.
So the closer you are to trusted sites, the more trustworthy you are to Google as well and the more link juice you will receive.
Trustworthy sites are those that help build a safer and more relevant web for the user. To evaluate their trustworthiness, consider factors such as domain age, use of security certificates, content quality, among others.
Additionally, anchor text analysis helps to identify who is trying to trick the search engine.
Using the exact match of the keyword in the anchor philippines phone number list text of your backlinks is one way to reinforce the authority for that term.
However, when used insistently on all backlinks, Google may see it as a black hat , as this is not natural. When backlinks are acquired organically, anchor texts tend to diversify.
Reliability
One of Google's evolutions was TrustRank. When that criterion was added to the algorithm, the search engine began to consider the trustworthiness of sites in the ranking.
So the closer you are to trusted sites, the more trustworthy you are to Google as well and the more link juice you will receive.
Trustworthy sites are those that help build a safer and more relevant web for the user. To evaluate their trustworthiness, consider factors such as domain age, use of security certificates, content quality, among others.