Clarify brand style and tone
Posted: Mon Feb 17, 2025 6:02 am
In the past, when people measured the effectiveness of social media marketing, they would focus on how many videos were posted with a bunch of topic tags, but the fact is that high-quality creativity requires careful consideration and is designed to provide effective value to consumers. The quality of the content determines audience behavior. The purpose of content creation should be to use creativity to show the unique value of the brand to the audience in the form of infographics, images, and videos, giving them a reason to join the audience and continue to pay attention. For example , explainer videos show the benefits, convenience, and practical needs of products or services, rather than simply fiddling with the various parameters and a large number of selling turkey whatsapp number data of the product. As people pay attention to topics for a shorter period of time, the advantages of short videos are highlighted. High-quality 7-15 second creatives are better than long videos that are like "running accounts" in terms of both views and marketing effectiveness.
When creating content, you can draw inspiration from other brands, which is great, but blindly imitating and lacking creativity will make the brand look like a copycat. If you want to create a unique brand style, you must re-examine the brand's mission, values and brand tone. Targeted content creation based on brand values and business is the first step in forming a style and tone. Once the tone is determined, it is a guideline for brand marketing. For example, one of the most popular TikTokers, Khaby Lame, has a unique video creation style. Although he doesn't say a word, his meaning is written on his face, and with body language, the audience also likes this "silent is better than spoken" style. It also explains why Khaby's followers come from all over the world, speak different languages, have different cultures, but can resonate, and at the same time make him firmly occupy the top of the video creation field. Once a brand finds a tone that suits it, it can hone its creativity around the tone and continuously strengthen its style and tone.
When creating content, you can draw inspiration from other brands, which is great, but blindly imitating and lacking creativity will make the brand look like a copycat. If you want to create a unique brand style, you must re-examine the brand's mission, values and brand tone. Targeted content creation based on brand values and business is the first step in forming a style and tone. Once the tone is determined, it is a guideline for brand marketing. For example, one of the most popular TikTokers, Khaby Lame, has a unique video creation style. Although he doesn't say a word, his meaning is written on his face, and with body language, the audience also likes this "silent is better than spoken" style. It also explains why Khaby's followers come from all over the world, speak different languages, have different cultures, but can resonate, and at the same time make him firmly occupy the top of the video creation field. Once a brand finds a tone that suits it, it can hone its creativity around the tone and continuously strengthen its style and tone.