11. Elaboration of the plan
Posted: Mon Feb 17, 2025 6:06 am
Anyway, you already have all the information about the Marketing Plan! Now it's time to summarize everything and prepare the final document that will serve as a guide for Marketing.
In general terms, the topics of the document can follow the steps we have shown so far, but you can adapt them according to the needs of your company. The Marketing plan can be structured like this:
executive summary;
diagnosis;
environmental analysis;
competitors;
target audience and buyer persona;
positioning;
goals;
goals and indicators;
Marketing strategies;
resources and budget;
schedule and responsible.
Start with an executive summary, which presents south africa phone number list the marketing plan, the company, and why this document was created. Take the opportunity to create an engaging text that encourages employee engagement.
Next, detail each point you thought of in the planning steps. You may have already jotted down several insights and have a preview, but now it's important to work on the texts to make them clear and objective, as well as prioritizing the main information.
The Marketing Plan should not be short, because it needs depth, but it should not tire those who read it either.
Also, pay attention to the design. As the plan should be a living document in the company, always present in the day-to-day, it should be attractive and pleasant. So create a good experience.
In general terms, the topics of the document can follow the steps we have shown so far, but you can adapt them according to the needs of your company. The Marketing plan can be structured like this:
executive summary;
diagnosis;
environmental analysis;
competitors;
target audience and buyer persona;
positioning;
goals;
goals and indicators;
Marketing strategies;
resources and budget;
schedule and responsible.
Start with an executive summary, which presents south africa phone number list the marketing plan, the company, and why this document was created. Take the opportunity to create an engaging text that encourages employee engagement.
Next, detail each point you thought of in the planning steps. You may have already jotted down several insights and have a preview, but now it's important to work on the texts to make them clear and objective, as well as prioritizing the main information.
The Marketing Plan should not be short, because it needs depth, but it should not tire those who read it either.
Also, pay attention to the design. As the plan should be a living document in the company, always present in the day-to-day, it should be attractive and pleasant. So create a good experience.