Why create a backlink strategy?
Posted: Mon Feb 17, 2025 6:06 am
As we mentioned, backlinks serve as a reference. If a quality site that is well regarded by Google links to yours, the search engine tends to trust your site more.
But backlinks don't just influence the authority of your pages and your domain. They will also directly impact:
the acquisition of referral traffic;
brand strengthening ( Brand Awareness );
building relationships.
Imagine if you get a backlink on Rock's content page that ranks #1 on Google for SEO.
The authority it transfers to you is incredible, because if Google trusts that content to the point of keeping it in first place for such a contested keyword, it certainly also trusts the content it links to , interpreting it as a recommendation.
That's the most obvious benefit!
Now, if we take into account that this content receives more than 10,000 visits per month, how many of those people could click through and visit your site?
How many people could know your brand? What if this link leads to a partnership of more exchanges and collaboratively created materials?
This example shows that limiting backlinks to gaining authority is wasting opportunities to have a greater impact with our strategy.
What types of backlinks exist?
There are two main types of backlinks:
follow;
nofollow.
At first glance, there is no difference. Both are south korea phone number list links on a page and when both are clicked, the user is directed to the page pointed to. So, what is the difference between them?
The difference is in the signal that these backlinks will pass to bots and search engines. When Google bots visit your site and read a link code, they follow that backlink and visit other pages. Unless they find an attribute called "nofollow."
Follow links are normal links, they pass authority ( link juice ) and direct bots to these pages.
Links with the nofollow attribute tell search engines not to “follow” that link. It’s like they’re saying, “I want to send my user to this link, but you don’t need to go there, I don’t intend to give it any authority.”
Therefore, in a link building strategy, the ideal is to prioritize follow links, even so, nofollows are also of great value.
Later we will show you in detail why it is also important to receive this type of link.
But backlinks don't just influence the authority of your pages and your domain. They will also directly impact:
the acquisition of referral traffic;
brand strengthening ( Brand Awareness );
building relationships.
Imagine if you get a backlink on Rock's content page that ranks #1 on Google for SEO.
The authority it transfers to you is incredible, because if Google trusts that content to the point of keeping it in first place for such a contested keyword, it certainly also trusts the content it links to , interpreting it as a recommendation.
That's the most obvious benefit!
Now, if we take into account that this content receives more than 10,000 visits per month, how many of those people could click through and visit your site?
How many people could know your brand? What if this link leads to a partnership of more exchanges and collaboratively created materials?
This example shows that limiting backlinks to gaining authority is wasting opportunities to have a greater impact with our strategy.
What types of backlinks exist?
There are two main types of backlinks:
follow;
nofollow.
At first glance, there is no difference. Both are south korea phone number list links on a page and when both are clicked, the user is directed to the page pointed to. So, what is the difference between them?
The difference is in the signal that these backlinks will pass to bots and search engines. When Google bots visit your site and read a link code, they follow that backlink and visit other pages. Unless they find an attribute called "nofollow."
Follow links are normal links, they pass authority ( link juice ) and direct bots to these pages.
Links with the nofollow attribute tell search engines not to “follow” that link. It’s like they’re saying, “I want to send my user to this link, but you don’t need to go there, I don’t intend to give it any authority.”
Therefore, in a link building strategy, the ideal is to prioritize follow links, even so, nofollows are also of great value.
Later we will show you in detail why it is also important to receive this type of link.