How important is Content Marketing in the B2B environment?
Posted: Mon Feb 17, 2025 6:07 am
According to a study by the Content Marketing Institute , 89% of marketing professionals working in B2B models already use the production of relevant content in their communication strategies.
In a competitive market, it is necessary to produce content that sets you apart. Instead of simply promoting your brand, products or services, you should focus on making your content help the reader solve a problem and improve their performance.
You should also consider the possibility of making better use of your company's resources.
For example, a 2018 Content Management & Strategy survey shows that one of the main benefits of this strategy is being able to impact the right user at the right time so that you can close a transaction.
Another crucial piece of information to justify sri lanka phone number list the relevance of adopting B2B Content Marketing in your company's planning is the trust that decision-makers have in this type of material.
According to information from DemandGen , 47% of these consumers have more confidence in this type of content when researching and purchasing.
When you make relevant materials about your sector available to the market, your company gains visibility , value and becomes better known among consumers . This brand awareness work is essential for your brand to be seen as an authority within your area of operation.
Furthermore, another challenge that can be overcome with B2B Content Marketing is that of generating leads. As studies show, adopting this strategy will ensure that the most qualified users reach you through the delivery of relevant content, making the work of your Sales team easier .
In a competitive market, it is necessary to produce content that sets you apart. Instead of simply promoting your brand, products or services, you should focus on making your content help the reader solve a problem and improve their performance.
You should also consider the possibility of making better use of your company's resources.
For example, a 2018 Content Management & Strategy survey shows that one of the main benefits of this strategy is being able to impact the right user at the right time so that you can close a transaction.
Another crucial piece of information to justify sri lanka phone number list the relevance of adopting B2B Content Marketing in your company's planning is the trust that decision-makers have in this type of material.
According to information from DemandGen , 47% of these consumers have more confidence in this type of content when researching and purchasing.
When you make relevant materials about your sector available to the market, your company gains visibility , value and becomes better known among consumers . This brand awareness work is essential for your brand to be seen as an authority within your area of operation.
Furthermore, another challenge that can be overcome with B2B Content Marketing is that of generating leads. As studies show, adopting this strategy will ensure that the most qualified users reach you through the delivery of relevant content, making the work of your Sales team easier .